LOS ANGELES — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x marketplace offers a wide array of global, monthly ad opportunities on premium content produced by radio organizations, professional sports leagues, podcasts, streaming audio platforms, and more.
“Our partnership with Triton Digital aligns Centro with a premier media organization on the forefront of digital audio and podcast advertising”
Basis consolidates digital operations across programmatic, direct, search, and social campaigns. In addition, it offers an award-winning demand-side platform (DSP) seamlessly integrated with workflow automation for direct-buying, holistic analytics, business intelligence technology and billing reconciliation, all available in a single sign-on system. With programmatic audio ads included in their toolset, Basis users are empowered to plan and execute campaigns on all major channels and ad units.
“Our partnership with Triton Digital aligns Centro with a premier media organization on the forefront of digital audio and podcast advertising,” said Steve Monti, VP, Customer Success at Centro. “Our users will benefit from the performance of audio, as the a2x marketplace provides robust and unparalleled access to audiences engaged with premium audio content from radio broadcasters, podcasters, streaming music services, and more.”
“We are proud to integrate Basis with a2x, and to enable its buyers to utilize the power and efficiency of digital audio to reach their target audiences,” said John Rosso, President, Market Development at Triton Digital. “We look forward to supporting Centro’s mission to automate media buying and execution through this integration, and we are proud to provide it with access to top-tier digital audio and podcast inventory from around the world.”
The global audio marketplace, a2x, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x, contact monetization@tritondigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ:SSP). For more information, visit www.TritonDigital.com.
About Centro
Centro (www.centro.net) is a global provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.
