Leading Account-Based Marketing (ABM) vendors turn 1st party engagement data and 3rd party intent insight into focused, targeted action
SAN MATEO, Calif. & NEW YORK — Engagio, the leader in B2B marketing engagement software, is now partnering with Bombora, the leading provider of B2B Intent data. The new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need action by Sales, and orchestrate the right plays across human and automated channels.
NEWS: Engagio and Bombora Partner to Operationalize Intent Data, turning 1st party engagement data and 3rd party intent insight into focused, targeted action
“With our integration with Bombora, marketers now have the ability to make Intent data instantly actionable by combining it with our engagement data and multi-channel orchestration capabilities,” said Jon Miller, CEO of Engagio. “We are thrilled that this partnership allows our customers to take advantage of Intent data in a seamless way so they can win new business and drive account growth at scale.”
Engagio’s integration with Bombora provides marketers with numerous capabilities to help drive revenue, including launching multi-channel plays for in-market accounts, identifying opportunities to drive post-sale expansion with new products, sending alerts to sales when target accounts show purchase intent, and mapping where accounts are in the buying journey. Also, by combining intent with engagement data, companies can save money by activating ads only for accounts that are not already engaging with the company directly.
“Engagio’s platform helps us monitor and take action on our first-party intent – engagement on our site, results from marketing campaigns, and sales conversations,” said Alex Peterson, Senior Manager of Operations at Ping Identity. “Bombora’s data gives us a much broader view of intent across the B2B internet, identifying interest before the prospective client engages directly with us. Combining these signals within Engagio’s platform will help our prospecting team prioritize the right accounts to convert into sales conversations and eliminate manual work needed to action this data.”
All Engagio customers can now select up to 50 topics to track and will receive up to 10 in-market accounts a week for free. Engagio customers with a paid Bombora subscription will enjoy the benefits of the integration for all of their accounts automatically, without manual imports. All Engagio customers will continue to have the ability to leverage the openness of Engagio and manually import Intent data from other providers as well.
“B2B brands are adopting Intent data en masse because the ROI is proven,” said Erik Matlick, CEO and co-founder of Bombora. “Having the best quality data, however, is not enough. The ability to act on — and truly operationalize — Intent data is a prerequisite to improving sales and marketing performance. Our integration with Engagio brings that capability to the forefront and is a leap forward for the market.”
The integration is now generally available for all Engagio customers.
On Wednesday, Dec. 11 at 10 a.m. PT, Engagio demonstrates the integration in a live webinar. Register at https://info.engagio.com/make-intent-data-actionable.html.
For a closer look at how Engagio and Bombora work together, get in touch with a rep today: https://www.engagio.com/request-demo/.
Bombora is the leading provider of Intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers, and monetize their inventory. Learn more about Bombora at bombora.com.
Engagio is transforming the way that B2B revenue teams win new business and drive account growth at scale. With today’s increasingly non-linear buyer journeys, traditional handoffs from marketing to sales no longer work, and companies need to redefine how marketing and sales work together at every stage of the account journey. Built by the experts that built Marketo, Engagio’s B2B Marketing Engagement software helps more than 240 companies to combine the best of lead-based marketing and account-based marketing (ABM) and empower their marketers and sellers to work as a team. Customers include Atlassian, Anaplan, Snowflake, Pendo, New Relic, TrendMicro, and Vonage. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named No. 1 on the Vendor Selection Matrix™ for ABM, SaaS, and Software by Research In Action in 2019, earned a 2019 MarTech Breakthrough Award for Best Overall MarTech Solution and is ranked No. 1 on Silicon Valley’s Fastest-growing Private Companies for 2019. To learn more, visit www.engagio.com.