RTK.io is a programmatic infrastructure and ad operations company dedicated to making ad tech more efficient.
BOSTON & NEW YORK — Progress Partners, a Boston and New York-based M&A advisory firm, is pleased to announce that it has advised RTK.io on its sale to Rubicon Project. RTK‘s innovative header bidding technology extends Rubicon Project’s Demand Manager product portfolio and client base.
In the coming months, Rubicon Project plans to integrate RTK’s solution with Demand Manager, both of which are based on open source framework Prebid, to address the growing needs of publishers globally. The RTK team joined Rubicon Project, adding header bidding experts and Prebid developers to Rubicon Project’s already strong team. “This acquisition accelerates the product development of Demand Manager to further help publishers regain control of their monetization and make quick, informed decisions to grow their businesses,” said Tom Kershaw, CTO of Rubicon Project.
“Progress Partners introduced us to Rubicon Project and provided insightful knowledge on the process and to make this acquisition an impactful partnership,” said Gareth Glaser, Co-Founder of RTK. The M&A advisory team from Progress Partners, which acted as financial advisor to RTK in the transaction, was led by Senior Managing Director Nick MacShane. MacShane reflected on the sale of RTK and opportunity ahead for Rubicon Project, “With the addition of RTK, Rubicon Project extends its Demand Manager product portfolio for publishers globally. It was great working with the team at RTK to find the perfect fit for their technology and team.”
About Progress Partners
Progress Partners is a Boston and New York-based M&A advisory firm working with emerging technology companies within media, marketing, advertising sectors, serving SMB through Enterprise. Progress Partners works with buyers and sellers of high growth companies to complete M&A transactions, raise debt or equity capital, as well as, develop and implement strategic growth plans. The firm’s high standards of excellence, deep industry experience, extensive network, and entrepreneurial background give Progress Partners the ability to build and realize superior value for its clients. Securities offered by Applied Capital, LLC, member of FINRA and SIPC. Visit www.progresspartners.com for more information.