Integral Ad Science Acquires ADmantX, Market Leading Provider of Semantic-Based Solutions for Contextual Advertising

IAS offers the most sophisticated brand safety and suitability solution on the market with new technology

NEW YORK — Integral Ad Science (IAS), the global market leader in digital ad verification, announced the acquisition of ADmantX. The transaction brings together the leading provider of cognitive semantic-based solutions with IAS’s powerful suite of ad verification products, enabling publishers and advertisers to match ads with relevant online content at the page level.

“ADmantX shares our bold and disruptive vision to use science as the foundation of building innovative and effective solutions”

With the volume of digital content booming and increased data privacy concerns worldwide, contextual relevance has never been more important to the advertising industry. Through natural language understanding and machine cognition, ADmantX technology delivers near-human comprehension of online content – at scale. This next-generation capability delivers value for both advertisers and publishers by better matching ads to relevant content without limiting reach.

“ADmantX shares our bold and disruptive vision to use science as the foundation of building innovative and effective solutions,” said IAS CEO Lisa Utzschneider. “Adding this sophisticated contextual technology to our global product suite unlocks unprecedented contextual classification at scale, enabling precise ad targeting for marketers.”

In addition to bolstering IAS’s technological suite, the acquisition brings a powerful combination of patented technology and related expertise to IAS, as well as deep relationships with brands and premium publishers worldwide.

“The ADmantX team is thrilled to be joining IAS, an organization that leads through data and science. The addition of our leading cognitive and linguistic intelligence technology to IAS will supply the industry with powerful and precise tools to drive ad adjacencies and increase customer engagement without limiting scale and optimize publisher content inventories,” said ADmantX CEO Giovanni Strocchi.

The ADmantX organization will be integrated within IAS and the brand will be absorbed under IAS. For more information please reach out to press@integralads.com.

About Integral Ad Science

Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 22 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com

About ADmantX

ADmantX is a leading data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. With the use of its unique NLP cognitive technology, ADmantX allows advertisers and publishers to match ads to relevant content at a granular page level, ensuring personalized brand safety (Brand Care) whilst – using its interest profiling and Artificial Intelligence (AI) modeling layer – creates their detailed 1st party consumer profiles so that campaigns can be tailored for maximum impact. ADmantX works with global clients including FT, Sky, NBC Universal, Ikea, Thompson Reuters, Experian, Manzoni, Dentsu Aegis, TIM, Amnet, Simple Agency, Accuen, RCS Group, Mondadori and Ogilvy and is integrated with leading DSPs and SSPs. In March 2019, ADmantX received a Content Verification (CV) compliance certificate from industry-owned media auditor ABC.