New York, NY – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, announced the relaunch of its enhanced Inventory Explorer platform.
The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, CBSA, County or ZIP Code across the U.S., with transit inventory coming soon. The Inventory Explorer tool is available to both Geopath members and non-members.
Originally launched in 2017, the Inventory Explorer updates reflect the improvements made in Geopath’s Insights Suite over the past 12 months.
Within the Inventory Explorer, users now have the ability to:
• Identify and explore OOH inventory in custom market areas
• Filter inventory by operator and specific media type across the country
• See an inventory’s facing though Geopath’s new directional iconography
• Create and export custom maps with selected inventory and add points of interest
“We want advertisers and their agencies to see firsthand the footprint of our industry’s audited, verified and third-party measured media,” said Kym Frank, President of Geopath. “Enhancing our Inventory Explorer tool features allows everyone who is interested in purchasing OOH inventory to gain the information they need in order to make informed buying decisions.”
The Inventory Explorer is accessible on the homepage of Geopath’s website or by visiting: https://explore.geopath.io/use
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States. For more information, please visit http://www.geopath.org.