Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings
SACRAMENTO, Calif. — Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram.
“During our three-month pilot, the SmartSocial Ads program delivered impressive results”
“The Adfenix platform enables Lyon to be smarter with our data and for our agents to extend the reach of their listings to the most relevant buyers,” said Pat Shea, Lyon Real Estate president.
Adfenix, founded in 2014, looks to “empower real estate agents to be digital-first and build real relationships with their customers by harnessing the power of social media,” according to co-founder André Hegge.
Through AdFenix, there is also a digital report where agents can show sellers how their property’s ad is performing in real-time.
“During our three-month pilot, the SmartSocial Ads program delivered impressive results,” said Cathy Harrington, Lyon’s Director of Marketing. “We saw a 1000%+ increase in traffic to our property listing pages on the website, and our average clickthrough rates for the ads rose to over 20% (which is 20x the Facebook average for our industry), generating much higher and qualified exposure of our listings.”
“Buyers and sellers are becoming more digitally savvy and expect their agent to leverage technology that delivers results,” added Shea. “Introducing products that contribute to the success of our sellers, our agents, and the properties we represent is a top priority for us.”
The program launched to all 950 Lyon agents in 17 offices throughout the Greater Sacramento area.
About Lyon Real Estate
Lyon Real Estate is the leading independent real estate brokerage company in Greater Sacramento (Sacramento Business Journal). We are proud to be homegrown, locally owned and internationally known. Lyon has served the area for over 70 years. In 2019, the company closed 5,864 transactions worth a total of $2.75 billion in sales volume. Lyon Real Estate has over 900 agents in 17 offices located throughout the region. The company is a member of the Leading Real Estate Companies of the World®, the largest network of premier locally-branded firms, as well as LeadingRE’s Luxury Portfolio International® program. In addition to its real estate services, Lyon Real Estate offers RELO Direct, a global relocation program. For more information about Lyon Real Estate, click to GoLyon.com and follow us on Facebook.com/LyonRealEstate.
Adfenix is the leading social media marketing platform for the real estate sector. By using data and smart targeting it empowers real estate agents to be digital-first and build real relationships with their customers. Founded in 2014, Adfenix is now used by thousands of real estate agents around the world, helping them sell properties faster, attract more buyers and sellers, and build strong brands. For additional information visit www.adfenix.com.