Leading streaming platform integrates dataxu to plan, buy, and measure advertising across estimated 4 in 5 homes in U.S.
SAN JOSE, Calif. — Roku, Inc. (Nasdaq: ROKU) today unveiled OneView Ad Platform, a single platform leveraging TV identity data from the No. 1 TV streaming platform in the US to manage advertising — across OTT, desktop and mobile campaigns — that reaches an estimated four in five homes in the U.S.
“We’re shifting traditional TV budget to OTT and now manage it all in OneView because we can leverage our own data at scale and quickly respond to changes in the market”
As consumers move to TV streaming, advertisers are seeking a toolset to scale their OTT advertising. Marketers want self-serve capabilities to optimize and measure effectiveness across screens. OneView Ad Platform integrates the reach, inventory, and capabilities of Roku advertising with the identity and attribution tools of demand-side platform dataxu, which the company acquired in November 2019.
OneView Ad Platform offers:
- Better identity solutions – access more accurate TV audience data powered by Roku’s direct consumer relationships
- Deeper consumer insights – plan and measure using unique linear TV data from ACR on North America’s #1 licensed TV OS
- Proprietary audiences – activate more than 100 unique segments based on data from the No.1 TV streaming platform in the U.S. by hours streamed according to Kantar
- Instant OTT forecasting – calculate OTT ad inventory availability in seconds to buy advertising sold by both Roku and other publishers across OTT
- In-flight attribution tools – optimize reach, frequency and performance across OTT, linear TV, desktop, and mobile campaigns
- Guaranteed outcomes – guarantee demographic delivery or business outcomes such as website visits or mobile app downloads
“Our goal is to help advertisers and content partners invest for a world where all TV is streamed,” said Scott Rosenberg, Senior Vice President and General Manager, Platform Business at Roku. “OneView provides the data and scale across the entire TV landscape so marketers can plan, buy and measure TV advertising and ultimately shift spend to streaming more quickly.”
“We’re shifting traditional TV budget to OTT and now manage it all in OneView because we can leverage our own data at scale and quickly respond to changes in the market,” said Rhasaan Wilks, Performance Marketing Manager at Giant Eagle.
Launch partners on OneView Ad Platform include Drizly, Experian, Intuit TurboTax, and Lexus, among others.
To learn more about OneView Ad Platform, visit advertising.roku.com.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models and Roku streaming players are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku audio products are available in the U.S. through direct retail sales. Roku is headquartered in San Jose, Calif. U.S.A.
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipate,” “believe,” “continue,” “could,” “design,” “estimate,” “expect,” “may,” “seek,” “should,” “will,” “would” or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our beliefs and assumptions only as of the date of this press release. These statements include those statements related to the capabilities, tools, reach, and benefits of the OneView Ad Platform, as well as those related to shifts in advertiser, marketer, and content provider needs, desires, and spend. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Further information on factors that could cause actual results to differ materially from the results anticipated by our forward-looking statements is included in the reports we have filed with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2019. Copies of reports filed with the Securities and Exchange Commission are posted on Roku’s website and are available from Roku without charge.
Roku, Roku TV, and OneView are trademarks and/or registered trademarks of Roku, Inc. in the United States.