Undertones’ formats – proven to be effective at generating attention and inspiring behavior change – will be key to promoting social distancing and addressing mental health
NEW YORK — Undertone, creator of cross-platform Creative Synchronized Digital Branding for the world’s most prominent brands, announced that it will be supporting the Ad Council, MTV and ViacomCBS’ Entertainment & Youth Brands’ national #AloneTogether campaign. The effort is designed to extend the reach and impact of critical COVID-19 response messaging focused on social distancing and mental health.
#AloneTogether is a national campaign launched shortly after the crisis began to focus on the importance of staying home and social distancing to slow the spread of COVID-19. The campaign recently evolved to focus on the effects of isolation on mental health and provide resources at AloneTogether.com.
“We are all in this together,” says Undertone President Dan Aks. “But even if you’ve heard it before, remember that the advertising industry has a unique set of tools and skills to help educate and inform people during an emergency like this pandemic. We have a moral imperative to deploy those skills on behalf of the public. It gives us pleasure to support the Ad Council’s efforts.”
Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), provides cutting-edge technology solutions for the world’s leading brands. Its proprietary Creative Synchronized Digital Branding combines data, distribution and creative to deliver cohesive stories across all critical touchpoints: screens, platforms and a transparent, customizable list of elite publishers. The AI-driven platform eliminates fragmentation, delivers much-needed revenue for publishers and, most importantly, ensures brand messaging is contextually relevant. Undertone creates stunning campaigns that align with KPIs—always with beautiful creative and in brand-safe environments. Learn more at www.undertone.com.