Reach plc appoints DAX as its exclusive sales representative to help grow its podcast portfolio
DAX, the digital advertising exchange from Global, announced an exclusive partnership with Reach plc, the largest commercial, national, and regional news publisher in the UK. The new agreement establishes DAX as Reach plc’s exclusive third-party sales representative for its network of podcasts across genres including news, sport, music and parenting.
DAX will host and distribute Reach’s entire podcast portfolio which includes over 25 live series to listeners via Global Player and other leading podcast platforms.
The 18-month partnership includes ad sales for podcasts such as the award-winning ‘First Time Dads’, Mental health podcast ‘No Really, I’m Fine’, which is currently running a special Coronavirus series. Others include some of the most popular sports podcasts in the UK with Blood Red and The Transfer Window, and not forgetting Pod Save the Queen, a podcast about the royal family. Reach plc will also launch several new series including a brand-new eGaming podcast, ‘Level up!’.
Advertisers on DAX can now launch innovative digital audio campaigns which connect with Reach plc’s audience whilst they stream podcasts on their preferred device – from laptops, to smartphones and smart speakers.
The partnership also enables DAX to offer brands a suite of targeting and measurement tools that allow advertisers to access actionable insights which help to optimise their digital audio campaigns.
Ollie Deane, Director of Commercial Digital at Global, commented: “We’re delighted that Reach plc have chosen DAX as the platform to further support the growth of their impressive podcast portfolio. This new partnership gives advertisers even more choice of high-quality audio content. In the current climate, digital audio is playing an important role in keeping people informed and entertained which provides advertisers with a highly effective platform to share their brand’s messages with engaged listeners at scale.”
Leslie Pacome, Head of AV at Reach plc, said: “We are thrilled to be partnering with DAX. Their audio expertise has enabled us to expand our podcast portfolio and we look forward to building a competitive, valuable infrastructure with DAX to effectively commercialise our growing digital audio inventory.”
DAX connects brands with audiences at scale listening to their favourite radio, music or podcasts, from publishers including Sky, ITV, MTV, SoundCloud and Global’s Capital, Heart and Radio X, and now Reach plc.
About Reach plc:
Reach plc is the UK’s largest commercial news publisher, with over 150 national and regional news brands including the Mirror, Express, Star, Daily Record, Manchester Evening News, Liverpool Echo, WalesOnline, MyLondon and BelfastLive, as well as national magazine brands OK! and New!.
Each month Reach sells over 44.5 million newspapers around the country, and reaches a digital audience of over 40 million – more than any other UK publisher. For more information visit reachplc.com
Global is one of the world’s leading Media & Entertainment groups.
Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone.
Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007.