LOS ANGELES- Wondery, the world’s largest independent podcaster, today announced the appointment of DAX, the pioneering digital ad exchange from Media and Entertainment group, Global, as its exclusive advertising sales partner handling Wondery’s advertising inventory in Canada.
Wondery produces numerous hit shows across the globe surpassing 1 billion downloads including Business Wars, The Shrink Next Door, Dr. Death, and Guru: The Dark Side of Enlightenment. Wondery’s slate of content also includes NBC News podcasts and School of Greatness as well as Bill Burr’s Monday Morning Podcast, The Bill Bert Podcast and The Dollop in its portfolio.
Wondery’s podcasts are distributed across a wide array of platforms in Canada. Its portfolio contains nine #1 shows and has grown downloads 154% during the first half of 2020 v 2019. Wondery is also the first podcast network to expand into local language marketplaces with the launch of eight language editions of Dr. Death and six language versions of Business Wars (including French), and many more to come.
The partnership will enable DAX to offer Canadian brands and advertisers spot ads and host- read podcast sponsorship.
Commenting on the announcement, Declan Moore, Head of International for Wondery, said “We are thrilled to partner with the DAX team in Canada. In addition to Host and Producer/Network reads, Wondery is expanding its product offering to include spot and programmatic solutions. The DAX team have established hundreds of successful partnerships with leading brands, and we’re excited to connect marketers with the rapidly growing Wondery Canadian audience.”
Chris Nimigon, Chief Revenue Officer of DAX Canada added: “Wondery have created an impressive portfolio of hit shows which we’re extremely excited to share with our advertising partners. With podcast audiences growing consistently across the globe, our new partnership creates a clear opportunity for brands and advertisers to align with Wondery’s quality productions and reach engaged listeners across Canada, at scale.”
Wondery is the largest independent podcast publisher, with hit programs such as The Shrink Next Door, Business Wars, Dr. Death and Joe Exotic: Tiger King. Wondery’s mission is to bring a world of entertainment and knowledge to its audiences, wherever they listen. Wondery provides listeners with high-quality, emotionally immersive podcasts that allow them to feel the story.
Wondery International operates out of London, U.K. with representation in the British Isles handled by its UK Joint Venture- Podfront.
Ranieri and Co. represent Wondery in Australia, Audio Alliance in Germany, Prisma Media in France and Audio.ad in Latin America and Brazil. Discover more at https://wondery.com.
DAX is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio and podcasts. Advertisers on DAX can reach their audience through impactful formats, smart targeting and award-winning effectiveness tools. DAX has over 35 Premium publisher brands in Canada including SoundCloud, TuneIn, Wondery, AccuRadio, and the Adwave Canada and Podwave Canada networks. DAX launched in Canada in 2018 following Global’s acquisition of the digital audio division of leanstream, created in 2015.
Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On- air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25 million on the radio alone.
Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting. Ashley Tabor-King created Global in 2007.