Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been more popular than in the current moment with 45% more time now devoted to the medium since the Covid-19 crisis. Yet in-app advertising, which forms a significant portion of this revenue, has always posed a challenge for both publisher and advertiser, where traditional video and display advertising can be disruptive to the gaming experience. This can sometimes have a negative impact on both the developer (with users leaving the game) and the advertiser, where a disruptive format can potentially alienate the consumer and cause some negative feeling toward the brand.
AudioMob and Targetspot provide a solution to this problem and are delighted to announce their partnership across North American, UK and continental European markets. AudioMob technology allows for the seamless and elegant implementation of rewarded audio advertising within the gaming environment. This allows for an audio advert to play while the user is playing the game, thus enabling brand messaging and advertising that compliments the user experience rather than disrupting the flow. This format, when aligned with the Targetspot suite of propriety targeting and programmatic advertising technology and their experience as a world leader in the digital audio space, plays perfectly to the strengths of both audio advertising and the gaming experience, where highly engaged and relevant audiences can be reached in a way that maximises the message to the consumer while not detracting from the strengths of the medium.
“This is an extremely exciting development within the audio advertising industry.” Says Adam Pattison, MD of Targetspot UK. “Audio content and advertising is at its best when it acts as a complimentary experience to the consumer as they go about their day, whether that be during work or play time. This format falls firmly within that category and I cannot wait to see how brands embrace the medium and the new creative opportunities it provides.”
“Rewarded audio advertising is an $18billion opportunity in the US alone, and we are thrilled to be working together with Targetspot to tap into this audience and provide quality and non-intrusive ads, that serves everyone from advertiser to end user. “ Christian Facey, CEO & founder of AudioMob
Operating out of Google Campus London, AudioMob is the brainchild of ex-Google and Facebook alums Christan Facey and Wilfrid Obeng. AudioMob, backed by some of the savviest investors in the industry, is the only company in the world to offer a holistic in-game audio ad solution welcomed by developers and advertisers alike. Its platform enables developers to better monetise their games while keeping players loyal and advertisers a seamless and highly effective gateway to an untapped gaming audience. For the first time gamers can enjoy their gaming experiences while being rewarded for listening to ads.
Targetspot, a division of AudioValley, is the world’s most advanced digital audio advertising platform. The company’s broad and diversified offering allows publishers and advertisers to cast, play and sell their digital audio assets. As a pioneer in audio streaming, ad serving and programmatic advertising, Targetspot connects advertisers, publishers and listeners through proprietary technology and cross-device solutions.
For more information visit www.targetspot.com