Burrington will leverage more than 20 years of experience in the mobile and digital advertising technology industries to accelerate growth of TrafficGuard’s North American customer base
Today, leading ad fraud prevention specialist, TrafficGuard, announced its appointment of Jennifer Burrington as Senior Vice President of Sales for North America to further scale the company’s customer base in the region. News of this strategic addition follows TrafficGuard’s recent AU$7.5 million funding round, which will be used to accelerate the company’s expansion across North America and Europe.
Leveraging more than two decades in the mobile and digital advertising technology industries, Burrington will strategically develop and execute operational excellence across TrafficGuard’s sales footprint to enable the company’s growth plans. Additionally, she will be responsible for the alignment and communication between sales, marketing and customers.
“Jennifer’s experience leading competitive sales teams and driving regional expansion is well matched with TrafficGuard’s plans to accelerate customer acquisition throughout North America,” said Mathew Ratty, CEO of TrafficGuard’s parent company, Adveritas Limited. “We’re thrilled to welcome her to the team.”
Burrington previously served as SVP of Global Sales and Revenue Growth at Interceptd where she helped launch the company’s global presence as well as establish its product and brand stories. Prior to that, Burrington led sales teams and scaled new business at advertising technology companies Kochava, Verve and Conversant and gained extensive experience in the mobile and gaming industries as a marketing manager for Sprint and Electronic Arts.
“Throughout my career working in the ad tech space across multiple verticals, I’ve seen firsthand how ad fraud can impact each stage of the advertising journey,” said Burrington. “I’m proud to be joining a team that’s pioneering a comprehensive approach to ad fraud prevention and helping it identify the greenfield space for this innovative technology across North America.”
To learn more about TrafficGuard, visit: https://www.trafficguard.ai/
TrafficGuard detects, mitigates and reports on digital ad fraud before it hits your advertising budget. Sitting within the advertising journey, TrafficGuard analyzes impressions, clicks, conversions and events to mitigate ad fraud at its earliest reliable detection. Our proactive approach keeps ad performance data clean, and helps you scale and optimise advertising confidently.
TrafficGuard is trusted to protect ad spend of both small businesses and the world’s largest companies including super-apps Rappi and GoJek; major game developer, Glu Mobile; mobile ad agency, MUV; and eCommerce giant Bukalapak. Founded in 2015, TrafficGuard is a subsidiary of Australian Securities Exchange listed, Adveritas Limited (ASX: AV1) with global operations. Learn more about TrafficGuard’s comprehensive ad fraud protection at trafficguard.ai.