Adverty Continues Expansion of UK Team and Operations with Senior Hires

Leading in-game platform announces hires of Christian Atack and Nicola Halpin to spearhead further growth in the region

London, UK – Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced further expansion with two strategic hires, following the launch of its UK office earlier this year.

Adverty delivers seamless advertising which connect brands and audiences through its revolutionary display advertising technology built for gaming. Its most recent hires include Christian Atack, who joins the team as Senior Director of Business Development, and Nicola Halpin, who joins as Senior Director of Sales.

Christian Atack

Previously Head of Publisher Business Development EMEA at global mobile advertising platform, Mintegral, Christian has held senior sales roles at a number of other businesses including Taptica, Unity Technologies and Digital Turbine. He will be responsible for building an extensive sales and ad operations team in the UK for Adverty whilst working with agencies and brands to enable them to advertise in-game and at scale.

Meanwhile, Nicola Halpin has been engaged by Adverty as Senior Director of Sales, and will be focused on agency and brand sales mainly for the European market, reporting to Tobias Knutsson, Chief Commercial Officer, who oversees sales in US, EMEA and APAC from Adverty’s office in Sweden. Formerly head of agency sales at mobile advertising tech company, Taptica – which she successfully launched to the UK market in 2017 – Nicki has held a variety of senior roles at companies such as CBSinteractive, Carat, The Weather Channel and IDG Communications.

Nicki will drive adoption of Adverty’s digital advertising solutions through building strategic partnerships with global agencies in EMEA. Her 20 years of experience in advertising across a variety of platforms makes her an experienced networker and leader.

Nicola Halpin

“Nicki is a strategic business professional at the forefront of industry developments. I have no doubt that her strong agency background will help drive growth even further,” said Niklas Bakos, CEO and Founder, Adverty. “Meanwhile, every game developer knows Christian, and his broad international sales experience, account management expertise and business development acumen also make him a highly-prized new member of the team.”

Adverty works with agencies such as GroupM and Dentsu Aegis. The expansion of the business across EMEA follows ever-increasing numbers of advertisers looking for in-app advertising at scale, and for publishers who want to monetise their gaming inventory.

“There is significant demand in the UK for Adverty’s unique ad format and seamless in-game inventory at scale,” said Christian. “This is such an exciting time to be joining the company.”

“Leading agencies are now starting to prioritise games and esports as the media channel for the future,” added Nicki. “Adverty is an exceptional in-game platform and I am delighted to be joining the team to bring this innovative company to a wider range of brands and agencies.”

About Adverty

Adverty, the leading in-game platform, delivers seamless advertising to connect brands and people through its revolutionary display advertising technology built for games. The platform offers true in-game ad inventory at scale and allows content creators to monetise the complete experience with unobtrusive, easy-to-integrate, immersive ads. Founded in 2016, Adverty has offices in Stockholm, London and Lviv and works with advertisers, agencies and developers to unlock audiences and gaming revenue streams. More information at