LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution

NEW YORK — LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real time. With artificial intelligence (AI)-powered technology that closes the loop on brand outcomes, this latest innovation ties brand awareness, consideration and purchase intent actions to CTV and digital campaigns, delivering accountability and measurement for CTV investments.

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With the launch of this new capability, LoopMe’s PurchaseLoop Brand product amplifies and extends CTV advertising effectiveness in-flight, reducing the time between campaign flighting and brand impact results. Unlike other solutions in the marketplace today, LoopMe’s technology works faster due to its AI-powered platform and its machine learning technology, delivering a smarter audience pool that drives higher results. The LoopMe solution includes measurement, attribution and optimization at the household level, powered by LoopMe’s proprietary household identity graph, built from deterministic data of over 250 million devices that covers 90 million U.S. CTV households.

“At LoopMe, we’ve always been focused on closing the loop on brand advertising, creating better consumer experiences through innovation and data,” says Stephen Upstone, LoopMe’s CEO and founder. “Adding CTV to our platform brings us closer to providing our clients with full-funnel actionable insights at a household level, understanding audience behaviors and optimizing media investments towards real outcomes.”

LoopMe’s PurchaseLoop suite also offers audience insights via proprietary brand surveys that create targeting segments and first-party data for brands that want a more recent in-market audience pool, with the ability to map back to a household.

LoopMe’s award-winning PurchaseLoop is 2x more effective than traditional advertising optimization, using cutting-edge AI to optimize video advertising to real-world brand outcomes. Going beyond clicks and views, LoopMe’s AI technology means it is possible to transcend digital proxy metrics and deliver against the metrics that matter — awareness, consideration, favorability, intent, foot traffic, conversions, and online and offline sales.

PurchaseLoop for CTV is available now. For more information, contact [email protected]

About LoopMe

LoopMe, the leading outcomes-based video platform, closes the loop on brand advertising. We solve attribution in real time, use AI to optimize media delivery and create measurable, incremental uplift against sales and other marketing goals. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The company is headquartered in the UK, with 11 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine) and Hong Kong. For more information, please visit www.loopme.com.