Experienced ad tech sales leader to support growth in France
Beeswax, the creator of the Bidder-as-a-Service™ , is continuing to grow its team in EMEA with the appointment of Audrey Boisumeau as Sales Director, EMEA. Reporting into EMEA Commercial Lead, Cadi Jones, Boisumeau will be responsible for growing Beeswax in countries including France to help more businesses improve the performance of their programmatic video, native and display advertising.
Joining from OpenX, Boisumean brings over a decade of digital advertising experience gained in Paris, the UK and United States of America. She spent a year at OpenX working with publishers to – improve their yield – which followed a three-year stint at rich-media adtech company Inskin Media. She also spent a year working with agencies and trading desk at ZeBestOf, owned by Figaro / CCM Benchmark, as well as Plebicom and Propaganda.
She joins a team based in London working with a diverse range of clients across EMEA from Dailymotion and Azerion to The Ozone Project. She will consult advertisers, next generation trading desks and innovative media owners on data-driven strategies to optimise their programmatic advertising including access to log-level data to facilitate transparent reporting and optimise yield, increased control, mathematical scripts and custom algorithms created in-house and also by specialists like Scibids.
Commenting on the appointment, Cadi Jones, Commercial Lead, EMEA at Beeswax, says, “Audrey Boisumeau has solid experience of supporting both advertisers and publishers in France and the UK in optimising the opportunities provided by programmatic advertising. She will advise next-generation marketers and media companies seeking a more mathematical and bespoke approach to optimising their programmatic activity and transitioning from legacy technologies.”
Audrey Boisumeau, Sales Director, Beeswax EMEA, adds, “I have spent the last five years helping UK-based companies to expand into Europe and more specifically in France, and am really pleased to join a company with such an established presence in France. Having worked in almost all the parts of the programmatic chain – from a trading desk to a supply-side platform – I am thrilled to join Beeswax that holds one of the most robust buying technologies on the market. With SPO, transparency, and reduced access to identity on web and mobile, businesses need best-of-breed technology with flexibility, and customisation, alongside Beeswax’s fairer pricing model.”
Beeswax’s Bidder-as-a-Service solution allows next-generation marketers and media-owners to access a highly customisable RTB (real-time bidding) bidder in the cloud without the overhead and complexity that deploying a custom bidder usually entails. Beeswax customers get all of the elements they need to successfully bid on programmatic RTB advertising: access to supply, bidding algorithms, a clean user-interface, APIs, and reporting and analytics. A true cloud service, the Bidder-as-a-Service can be customised and extended by customers with their own code or modules.
Last month Beeswax announced an upgrade to its user interface and API Buzz, to make it more powerful, faster and easier to use. This followed the launch of Beeswax Antenna, to house and surface data intelligence on the auctions, bids, and results of Beeswax bidding. In April, the company acquired MediaGamma to bring more machine learning and custom algorithm development into the business and grow its EMEA footprint.
Beeswax was founded in 2014 by industry veterans who recognized that traditional, one-size-fits-all DSPs, originally designed for an agency model, are under-serving today’s sophisticated media buyers. It’s Bidder-as-a-Service™ platform enables brands, media companies, and advertising technology firms to gain greater control, flexibility, and transparency over their programmatic advertising. The Company is based in New York City and investors include The Foundry Group, RRE Ventures, Amasia.vc, You & Mr. Jones, and SV Angel.