– 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play –
Barcelona, Spain – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.
The ranking featured in a deep analysis entitled “The Adoption of App-Ads.txt” conducted by mobile app intelligence firm 42matters. It revealed that Tappx was listed in 23.19% of all Google Play apps featuring app-ads.txt. Only Google ranked higher than Tappx, with it being listed in 96.63% of all Google Play apps. Direct advertising partners are AdTech firms that have been authorised by app developers to sell or resell advertising inventory.
Fernando Saiz Camarero, CMO at Tappx, commented:
“The fight against in-app ad fraud can only be won through a concerted collaborative effort with all actors present within the mobile advertising ecosystem. At Tappx, we have leveraged the breadth of our developer and publisher network, and promoted the value of adopting the IAB app-ads.txt initiative. We’re pleased to report that to date, Tappx has successfully encouraged app-ads.txt adoption in over 30, 000 Google Play apps.”
“We reached this milestone for ‘second most listed direct ad partner in Google Play’ by implementing a robust three-point ad fraud prevention strategy: Firstly, we focus on leading transparency rankings, with a rigorous framework present to ensure quality ad inventory availability. Secondly, we educate and share best practices and collaborate with bodies like the IAB, MMA Spain and FaqFraud, and thirdly, we champion industry initiatives such as the rapid adoption of app-ads.txt.”
Andrea Girardello, CEO at 42Matters at 42Matters, commented:
“As the app economy continues to grow, so too will measures aimed at reducing ad fraud, solving in-app spoofing, and protecting user privacy. So, by tracking the IAB’s ‘app-ads.txt’ fraud prevention standard — along with millions of other app market insights — we at 42matters are able to highlight the most reliable in-app advertising partners in the mobile industry. This includes Tappx, which offers one of the best AdTech solutions on the market.”
The IAB launched app-ads.txt to help combat app spoofing inventory fraud. The app-ads.txt format is an extension of ads.txt for applications distributed via mobile app and CTV/OTT app stores. app-ads.txt is a simple text file that developers and publishers can integrate into their website domain. The file details all authorised ad space sellers, enabling buyers to purchase ad space inventory with confidence.
Tappx is a fast-growth AdTech company that delivers digital advertising solutions for multiple platforms including mobile, OTT/CTV and desktop. Tappx’ proprietary technology empowers publishers to maximize ad revenues across mobile and OTT channels. It offers a distinct point of difference – technology which has been specifically engineered for mobile and OTT markets, thereby offering brands and agencies increased trust and transparency. The Tappx platform currently processes over 20 billion ad requests per month worldwide.
Tappx has headlined across numerous high profile competitive growth rankings. In March 2020, Tappx was featured as Europe’s 2nd fastest growing advertising company in The Financial Times FT1000: Europe’s Fastest Growing Companies special report. In 2018, Tappx was voted as Spain’s 2nd fastest-growing startup by TECH5 and The Next Web. In 2017, Tappx featured in the Red Herring Top 100 Europe ranking. Tappx was founded in 2013 by Daniel Reina (CEO) and Antonio Hervás (CTO)
42matters is a leading provider of mobile app data and app store insights. 42matters facilitates a holistic overview of the mobile app market by leveraging its unique arsenal of machine learning algorithms to research every app and developer on the major app stores and connected TV channel stores. These include the Apple App Store, Google Play, Amazon App Store, Tencent Appstore, AppleTV App Store, Amazon Fire TV, and Roku Channel Store.
42matters serves customers operating across a wide range of sectors — from software to advertising, to research, and beyond. Companies like Unity3D, Twitter, and Nvidia rely on 42matters to monitor app store trends, identify new markets, and keep an eye on their biggest competitors. 42matters is a privately held company headquartered in Zurich, Switzerland, backed by Gamma Capital Partners, Project A, and Atlantic Labs.
42matters offers three major products: the Explorer, a web-based app market research tool; a suite of APIs, and a variety of app data file dumps. These products track several thousand metrics for over five million apps, including publisher insights, download history, rating and review trends, country availability, language, categories, IAB categories, app-ads.txt compliance, integrated SDKs, permissions, and more.