Variant Announces Name Change to Subset

Collectively, and unconventionally evolving with a focus on the future

MISSOULA, Mont. – Variant — a leader in providing digital advertising media, creative, and consulting services — has announced the company will begin operating as Subset effective immediately.

The rebrand, which has been a nearly a year in the making, encapsulates our company’s commitment to providing clients an unconventional brand of media and creative services coupled with the expertise and abilities to foster client strategies. The refreshed branding embraces an evolution as a company while realigning our brand for the future.

“Digital advertising is built on specification and specialization, but also correlation and connection.  The entire ecosystem is individualized yet interconnected.” says founder Matt Parker. “But that’s the magic — the interrelationships.  Advertising itself is a subset of marketing and — taking a step further — digital advertising is a subset of advertising.

“Throughout digital media there is this series of overlapping subcategories and subgroups that comprise both the media and the audiences to which it is delivered. We’re a subset of those efforts.  We supplement — wherever best suited — to help our client’s reach their objectives and ambitions.”

Subset will continue to focus on its end-to-end infrastructure that creates quality campaigns that perform — designed the right way.  The rebrand also includes FOCUS by Subset, which is an industry-leading decisioning platform designed to maximize media interaction.

What hasn’t changed? Our company’s focus on high-quality work and the people behind it.

Subset attributes our company’s success thus far and into the future entirely to our people —a close-knit team of digital media experts — dedicated to collaboration-based strategies and work that breaks conventions and creates results.

“We’re guiding Subset with the same fundamental foundation as Variant,” says Parker. “Subset is designed to obsessively innovative, adapt and experiment. To create real connection through collaboration.”

“It is about doing things a bit different — together.”

To view Subset’s rebranding video click here.

About Subset

Subset is a digital advertising company specializing in creative development, media delivery and the strategic deployment of digital campaigns. Our team of experts utilizes FOCUS by Subset to deliver high-performing campaigns across all categories.  Visit to learn more.