Johnny Caldwell Joins Pureprofile as Senior Business Development Director

Global data and insights company Pureprofile has appointed Johnny Caldwell as Senior Business Development Director for the UK business. In this role, Johnny will help grow the UK client base which has experienced rapid expansion over the past three years.

A veteran of market research with almost three decades’ experience, Johnny’s career spans qualitative and quantitative methodologies, traditional and online research, big data, technology and innovation. Most recently Innovation Consultant at Panelbase, he has held senior research roles at Netquest, Research Now, Nielsen//NetRatings, and RedSheriff.

Managing Director for the UK business, Tim Potter said: “Johnny is passionate about the skills we excel in to help our clients – data gathering, insights and technology. He is joining us at a time of strong business growth in the UK, and his expertise will be key in the next stage of Pureprofile’s development in 2021 and beyond.”

Pureprofile CEO, Martin Filz concluded: “I’m delighted to have Johnny on the team. Having worked with him for a number of years in previous roles, I know he’s an exceptional individual. Not only does he bring extensive knowledge, he’s also one of the best-connected people in the industry, making him perfect for this role.”