Initiative, DSA Media and Publicis/Spark Foundry to take home the first Vertical Impression Awards for the best digital out-of-home campaigns.
Edmonton, Canada: Vertical Impression, the rapidly growing Canadian elevator communication and advertising company, is excited to announce the winners of their inaugural Vertical Impression Awards. The first advertising awards of its kind in the Canadian out-of-home space where the winners are determined by data and campaign performance.
The Vertical Impression Awards aren’t your traditional ad awards. They use anonymous campaign data and the company’s proprietary ad attention score to determine the winners. In doing so the company follows strict consumer data privacy principles. The company is the first Canadian digital out-of-home provider to be awarded Privacy by Design certification.
“Out-of-home industry isn’t known for the use of real-time targeting, data or insights. Traditionally, those were the strengths of digital ads. We’re changing that because we can tell clients how their campaigns are performing,” said Nicolette Leonardis, the VP of Sales + co-founder at Vertical Impression. “Our targeting and reporting capabilities are similar to what digital marketers are used to. The Vertical Impression Awards are a great way to demonstrate the powers of digital out-of-home advertising to marketers across Canada and to recognize our clients for their hard work using the most impartial jury – data.”
The 2020 Vertical Impression Award Winners:
- The Eye Candy Award (The highest ad attention score)
- Winner: DSA Media, Unflushables for Metro Vancouver
- Runner-up: Initiative, Family Feud for CBC
- The Weekend Warrior Award (The highest ad attention score on the weekend)
- Winner: Initiative, Apple Airpods campaign for RBC
- Runner-up: Media Experts, BBY 2020 Appliances DOOH for Best Buy
- The Bullseye Award (The most creative use of targeting technology)
- Winner: Publicis/Spark Foundry, Starbucks 2020 campaign for Starbucks
- Runner-up: Vessi, Black Friday 2020 campaign
The company plans to carry on and expand the Vertical Impression Awards in 2021. Read about the full results here.
About Vertical Impression
Vertical Impression, Canada’s fastest-growing elevator screen communication and advertising network, services property managers, residents and advertisers coast-to-coast, with a particular focus on residential towers in major cities across Canada. The company’s ai-powered screens, which are used by property managers, news organizations and advertisers to communicate with residents, have found use in major cities across the country. Their screen software was recently certified by Privacy By Design for its focus on user safety and privacy compliance.
For more information about Vertical Impression or The Vertical Impression Ad Awards, head over to www.verticalimpression.com.