Authenticated Traffic Solution (ATS) connects premium authenticated inventory with advertiser demand to power people-based advertising without a reliance on devices
London, UK: Dennis Publishing, one of the UK’s leading publishing houses, has announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp’s people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner.
In addition to creating a sustainable business model based on trust and high-quality content, Dennis’ partnership with LiveRamp will provide marketers with the opportunity to maintain and improve data-driven marketing capabilities and deliver highly personalised and relevant messages to Dennis’ 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.
LiveRamp, with its neutral, interoperable solutions, is at the centre of the move towards a trusted ecosystem, and a free, open web. Further, the company supports publishers’ increased focus on authentications, as the industry moves away from third-party cookies in favour of privacy-centric, people-based solutions rooted in a trusted value exchange with consumers. LiveRamp helps connect publisher audiences with over 400 of the world’s leading advertisers, and to date, more than 325 publishers globally have adopted ATS. To help accelerate the adoption of ATS and support the urgency of building an authenticated infrastructure, LiveRamp is also expanding its global presence and increasing investment across its addressability efforts.
Daniel Powell-Rees, Revenue Operations Director at Dennis Publishing, said: “At Dennis, we are committed to better understanding and serving our customers. With the deprecation of third-party cookies on the horizon, and restrictions coming into place across device IDs and MAIDs such as Apple’s IDFA, it’s vital we have a solution in place that provides our readers with the optimum open, honest value exchange, and also enables our advertising clients to reach highly engaged, precision-targeted audiences.
“ATS offers the holistic and transparent service we are seeking. It will help give Dennis a competitive advantage, by allowing us to enrich our inventory with quality data, while maintaining user trust. Thus unlocking major revenue opportunities by making our inventory more addressable and measurable for marketers.”
Zara Erismann, MD Publisher BD Europe at LiveRamp, said: “ATS – and our Authenticated Identity Infrastructure – is quickly gaining momentum in the UK, and globally, as the recognised, trusted, neutral partner for addressable infrastructure. Our partnership with Dennis Publishing, one of the UK’s most dynamic media companies, underscores this. At LiveRamp, we truly believe first-party authentication will be the number one enabler of growth for publishers post third-party cookies, and we are proud to be working with strategic partners, like Dennis, towards a trusted ecosystem that places people and privacy at its core.”
For more information about LiveRamp’s ATS solution please visit the website.
LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. For more information, visit www.LiveRamp.com.
About Dennis Publishing
Dennis Publishing Group (Dennis) comprises Dennis Publishing Ltd in the UK and The Week Publications Inc. and Kiplinger Washington Editors in the US.
Dennis is one of the most dynamic media organisations, operating in the UK and US markets. Its portfolio of 43 brands operates in five areas of excellence: Current Affairs, Finance, Technology, Automotive and Specialist, reaching over 50 million unique users, with over 1.5 million subscribers and selling over 2.5 million magazines every month. Dennis has transformed its approach from its traditional print publishing roots to a multi-platform publishing and ecommerce business spanning both the UK and US, with a group turnover of over £216m.
Dennis brands include The Week, Money Week, Auto Express, Expertreviews.co.uk, BuyACar.co.uk, Cyclist, Kiplinger Personal Finance and Viz.
Dennis holds the title of AOP Digital Publishing Company of the Year, 2016 & 2018, and British Media Awards Media Company of the Year 2016 & 2018. For more information, go to Dennis.co.uk.
The Week was launched in the US in 2001 and is based in New York City. It boasts over 550,000 paid-for print subscribers and 5.8m monthly unique users to its award winning current affairs website TheWeek.com.
Kiplinger Washington Editors is the market leader in business and personal finance information, in print and online. Its most widely read products are Kiplinger’s Personal Finance, the 900,000-circulation monthly magazine which pioneered personal finance journalism in 1947, and Kiplinger.com, its website with four million unique visitors and more than 30 million page views per month.