New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available on its transparent video-content-management and monetization platform. The technology empowers existing and new customers alike to boost revenue through more efficient streaming capabilities.
Even as vaccination rollouts bring progress in the fight against the pandemic, lockdowns and social distancing continue throughout the world and people continue to use online streaming services, such as Netflix, Hulu, HBO Max, and Amazon Prime, for entertainment and refuge. As of December 2020, Netflix had more than 204 million subscribers, and that number continues to grow. Publishers and advertisers are seeking ways to capitalize on the growing demand for video content.
Aniview empowers customers to manage video-advertising monetization on their own, ensuring advertisers don’t waste money on ineffective campaigns. Its CTV and OTT technology, or “instream video monetization,” enables the ad-server content player and advertisement player to ingest ads while video content is streaming, known to be “ad-stitching” or SSAI “Server Side Ad Insertion.” Aniview already sees great results with its end-to-end solution and is able to reach out to different customers coming from the worlds of OTT, OVP, video-CMS, mobile operators, media companies, and more. The platform includes a proprietary and patented video ad-player, mobile apps SDK, seamless header bidding integration, high-performance ad server, marketplace, and SSAI, all in addition to the CTV/OTT dynamic auction.
Aniview’s platform ensures transparency between publisher and advertiser. The company recently united with WhiteOps to ensure its ad-serving solution remains safe and effective for all brands.
“We are excited to share this new complex and robust technology at Aniview,” says Alon Carmel, CEO of Aniview. “We had been pushing forward CTV/OTT monetization for the last three years, and the timing couldn’t be more perfect to deploy it. The demand for video content and monetization has grown exponentially during the COVID-19 pandemic, and we’re thrilled to address it head on with our platform.”