Collaboration Further Strengthens the Kochava Collective as a Valuable Resource for Marketers and Publishers to Drive Identity Resolution and Audience Enrichment
SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the acquisition of DigiCenter, a leading provider of identity and cross-device graph data for marketers, publishers, and ad-tech providers. The companies have been collaborating on privacy-first data enrichment projects since 2019.
“With the changes in the adtech ecosystem, this acquisition adds to the privacy-first and consent-based approach to data that the ecosystem wants.”
Through the acquisition, the Kochava Collective, the world’s largest independent mobile-first data marketplace, will further bolster its owned data footprint from FreeAppAnalytics with identity data elements from DigiCenter. Harnessed with the power of Kochava’s IdentityLink™ solution for cross device measurement, built-in consent management, data onboarding, and audience enrichment, this will result in a complete data offering for marketers, publishers, and eco-system providers.
The Collective is a privacy-first data marketplace with key data points on over 9 billion unique devices globally, including the largest hashed email file. With the acquisition of DigiCenter, the Kochava Collective now boasts over 1 billion hashed emails within its substantial device database. Accurate device matching is critical in unraveling the cryptic web of cross-device content consumption and extending digital reach. Kochava bridges the gap by deterministically matching internal hashed email addresses to specific mobile ad IDs (MAIDs) and linking hashed emails to a complete person graph. With these ingredients, marketers and publishers can unlock insights into ad interactions, in-app activity, website visits, demographics, and other crucial touch points within a comprehensive people-based view.
“We are thrilled to have DigiCenter’s powerful database and team be part of Kochava,” said Charles Manning, Founder and CEO of Kochava. “With the changes in the adtech ecosystem, this acquisition adds to the privacy-first and consent-based approach to data that the ecosystem wants.”
The Kochava Collective is fed by Kochava’s free measurement product, Free App Analytics, and select, premium data partners. The Kochava Collective does not include, share or license any data from enterprise Kochava measurement platform customers. Collective data is stored independently from the Marketers Operating System™ (m/OS), where enterprise customers measure and optimize their campaign activity across devices and channels. The Collective complies with all user data privacy and consent regulations, including those related to the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR) in Europe, and Apple’s new AppTrackingTransparency (ATT) framework on iOS 14+.
“Working with Kochava over the past few years has proven the depth, strength, accuracy, and positive results of our combined offerings in adding value to clients,” said Domenic Perfetti, Founder and CEO of DigiCenter. “We’re already seeing great results by joining forces and are looking forward to what the future holds.”
The DigiCenter footprint is being incorporated into the Collective. It includes over 320 million unique people in the US, 180 million unique households, 1 billion unique emails, and 200 billion ongoing monthly events to further enhance targeting for connected TV (CTV) and over-the-top (OTT) campaigns. DigiCenter has a privacy-first approach with upfront notice and consent upon data collection. Data is collected via opt-ins with audit trails on events collected and profiles created. The DigiCenter team will join Kochava and pursue a shared vision to empower privacy-first, data-centric marketers of the future. Perfetti has been named the new GM of the Kochava Collective.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.