Canada marks Adgile’s first commercial expansion outside of Australia
Adgile, the next generation performance management platform for TV advertising, today confirmed a market entry partnership with NLogic that will see it launch its real—time data and analytics capabilities for linear and on demand TV into Canada later in the year.
NLogic is already the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, and the partnership with Adgile will further strengthen this market position.
This exclusive relationship will bring Adgile’s unique Visual AI-enabled Analytics, Attribution and Activation product suite and cloud-based performance management platform – Catalyst – outside of Australia for the first time.
Both Adgile and NLogic share a common ambition of creating a better TV industry for everyone – audiences, brands, agencies and broadcasters – through safeguarding and promoting TV’s proven strengths (quality of content, viewing experience, effective advertising practice and business outcomes) whilst advancing into a data fuelled, technology powered future that strikes the right balance between mass targeting and addressability at scale.
Paul Evans, CEO at Adgile, commented on the partnership, “This is a pivotal moment for Adgile as we replicate our proven performance management capabilities in Canada with NLogic. This combination of businesses feels transformative, bringing together NLogic’s strengths in data expertise and market knowledge with Adgile’s proprietary TV data sets and unique advertising effectiveness product suite.”
David Philips, President and COO at NLogic continued, “We are very excited to be partnering with Adgile to bring their unique and powerful technology to Canada. The two companies share a firm belief in the power of television and this partnership will create new and innovative ways of demonstrating that power to our clients and the industry at large”.
ABOUT ADGILE
Adgile is a next generation, real time performance management platform for Total TV advertising. We help brands to easily understand, optimise and extend the effectiveness of their investment across linear and on demand television.
Our patented visual recognition technology literally watches TV, identifying all advertising. sponsorship and in-programme brand content in high resolution, to create our own rich, structured, first party data.
Adgile’s cloud-based platform – Catalyst – harnesses these unique industry data sets, giving users intelligent visibility and control of their TV planning and buying through our Analytics, Attribution and Activation product capabilities.
We call this TOTAL TV EFFECTIVENESS.
Visit adgile.com for more information.
For press enquiries, please contact:
PAUL EVANS, CEO
paul.evans@adgile.com
ABOUT NLOGIC
NLogic is Canada’s leading provider of audience analysis tools and data for the TV and radio broadcast industry, media agencies, advertisers and many other clients large and small.
At the heart of what we do is helping our clients make sense of audiences. Our passion is to create quicker and easier ways to find out what, where and when audiences are watching and listening. Our services range from desktop and cloud-based applications, to custom services that support data and system integration needs.
NLogic is a Microsoft Gold Partner offering leading edge technology and expertise. With a growing team of over 40 employees, NLogic has offices in Toronto, Montreal and Vancouver to better serve our clients.
Visit nlogic.ca for more information.
For press enquiries, please contact:
ANJA BUNDZE, Marketing Director
abundze@nlogic.ca
