Awin’s publishers will be offered a simple, no obligation and cost effective way to explore acquiring traffic
London – Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with global affiliate marketing network, Awin, to assist publishers in diversifying their traffic acquisition strategies. The collaboration will also see publishers given free access to premium training content via Fiverr.
Awin is part of the Axel Springer publishing house and is one of the largest affiliate networks in the world, with over 1,000 employees. Awin has chosen to work with Taboola to help its publishers explore new traffic acquisition strategies in a straightforward, no obligation and cost-effective way. In addition, Awin has put together advice on how to automate the reporting of affiliate revenues into the Taboola platform to help optimise campaign effectiveness.
Awin’s retail partners will also benefit, as the partnership will drive greater proportions of interested consumers channelled to them via Taboola’s market leading native advertising platform. Awin’s clients that sign up with Taboola will receive $150 credit to advertise with the content recommendations provider.
Paul Stewart, Global Head of Strategic Partnerships, Awin Global, said: “By bringing together the world’s largest global affiliate network with the world’s largest content discovery and native advertising platform Awin are hugely excited about the value this strategic partnership can create for our mutual clients. For Awin publishers looking to explore new traffic acquisition strategies we think this is a great way to get started – this in turn also benefits Awin’s retailers who will see even greater volumes of interested consumers funnelled to them via Taboola’s platform.”
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
Learn more at www.taboola.com and follow @taboola on Twitter.