The acquisition adds revolutionary advance SEM technologies technologies and expert engineers as the company continues its rapid expansion
NEW YORK, NY, USA – Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation, announced today that it has acquired the Spanish company Agua3 Growth Engines, owner of the adtech technology platform Ad-machina. The acquisition adds a team of experts and its search engine campaign optimization platform, which is based on natural language generation to create advanced SEM (Search Engine Marketing) campaigns, to Making Science’s product portfolio.
Ad-machina, based in Palma de Mallorca, Spain, experienced remarkable growth throughout its three-year history and features a strong client portfolio with an expert team specializing in performance marketing technologies. Ad-machina’s revolutionary technology and scalable platform improves the performance of digital advertising campaigns by more than 30 percent. By combining Making Science’s artificial intelligence-based Gauss AI and the Ad-machina platform, Making Science can offer a unique, intelligent, data-driven adtech technology solution that is agile enough to adjust in an ever-changing market.
“We are very excited about the acquisition of the Ad-machina platform and the entire Agua3 team,” said José Antonio Martínez Aguilar, CEO of Making Science. “Through its business model, the company has demonstrated the true potential and value of martech for brands. Their specialized team of engineers and experts is fully aligned with Making Science’s value proposition. The Ad-machina platform will allow us to strengthen our technology-focused value proposition and accelerate our national and international growth.”
As Making Science’s seventh global acquisition since its initial public offering, the deal contributes to the company’s rapid growth strategy, which includes international and domestic transactions. The acquisition highlights the company’s commitment to provide international offerings and invest in talent from around the globe.
“This transaction enables us to access Making Science’s extensive big data expertise and a team of experts so we can provide clients with a unique offering,” said Eduardo Sarciat, CEO of Ad-machina. “We are delighted to be part of Making Science’s unprecedented growth.”
Making Science entered the U.S. market in April of 2021 with the acquisition of 360 Conversion Analytics and continues to seek opportunities to expand.
Optimization in Search, thanks to Gauss AI
The acquisition will allow Making Science to offer a unique search strategy in the market, thanks to the combination of its flagship product Gauss AI and Ad-machina’s services. Gauss AI is a product capable of activating data through Artificial Intelligence and is designed to provide solutions in the digital marketing and sales environment. In this sense, the platform allows its users to know groups of consumers with homogeneous behaviors and similar characteristics to help the user correctly define their prospecting strategy.
The ability of Gauss AI to optimize campaigns through Machine Learning allows advertisers to have complete control of all their campaigns, while reducing risks through predictions such as the probability of conversion or the lifetime value of a user, generating intelligent audiences that can be activated from any Google Marketing Platform product.
Gauss AI is activated in a matter of one or two weeks, and connects to GMP, which allows it to collect data directly from both advertising platforms and Analytics 360, where it also saves the smart audiences that will later be activated in each of the GMP platforms: Search Ads 360, Display and Video 360, Optimize 360, etc.
About Making Science
Making Science is a technology and digital marketing consultancy specializing in e-commerce and digital transformation. Its business model responds to the growing need for companies to digitize their entire value chain, particularly in the area of marketing. Making Science operates in the digital advertising, data analytics, e-commerce, and cloud markets, all of which have high growth rates. The Making Science Group currently employs more than 500 people and has a presence and technological development in 9 markets: Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, and the USA. The company was named 2019 SME of the Year by the Madrid Chamber of Commerce and recently received the C.R.E.C.E. (Rapidly Expanding Company with Exponential Growth) award from the consultancy firm Ernst and Young as part of the Entrepreneur of the Year Awards. It also obtained the 71st position in the FT1000: Europe’s Fastest Growing Companies in 2021 rankings, presented by the Financial Times, positioning itself as the first fastest-growing European company in the marketing and sales sector. Making Science has also joined the Pledge1% initiative, supporting non-profit organizations in our community with a commitment that will have a major impact in the future.