Global digital services partner to advertisers, Hybrid Theory, today announces the appointment of advertising industry veteran Don Moore as CEO and President of its U.S. operation. Don will drive the company’s vision and culture, oversee Hybrid Theory’s service offerings, manage the operations of the agency’s multiple U.S. offices while continuing to cultivate key client relationships, drive impact for clients across underserved industries and support Hybrid Theory’s accelerated growth strategy.
Ray Jenkin who has led the North American office since inception in 2017, and was one of the company’s founders, takes on the newly created position of Global Chief Advisory Officer leading strategic initiatives, M&A and partnerships to continue to support Hybrid Theory’s vision.
Patrick Johnson, global CEO of Hybrid Theory commented, “Despite a challenging year for us all, Hybrid Theory has seen exciting growth, including significant expansion in North America, a testament to Ray’s leadership. I am delighted to welcome Don to the Hybrid Theory. He brings highly valuable expertise as we look to build on this success and further strengthen our US partnerships in a variety of growth areas, from contextual to social. Our clients will benefit from his strategic thinking and breadth of experience, and our team will appreciate his leadership style. I look forward to partnering with him to grow our business and impact our culture.”
“Data is Hybrid Theory’s heart, the agency’s growth driver and our added value to solve our clients’ marketing challenges. In this position, I will focus on approaching the industry’s decision makers with the agency’s value proposition that allow us to help brands be relevant and efficient in their marketing and deepen ties with our clients. Patrick is the perfect person for this moment, and I am confident that working together, side by side, will be the key to achieving the goals set for Hybrid Theory,” said Moore.
With nearly three decades in the advertising industry at some of the most highly regarded organizations in the world, Moore is very much attuned to the challenges, needs and wants of agencies and brands as they navigate the complex digital advertising ecosystem.
Most recently he served as Chief Marketing & Strategy Officer at Wise Collective, a full-service integrated marketing agency in NYC whose clients include FIA Formula E, ServiceMax, Quartile and The Game Day, among others. Previously, he served as President of Publicis’ Burrell Communication, one of the largest multi-cultural marketing agencies in the world. In his former role at Google, Moore was responsible for driving revenue beyond search, overseeing one of the largest agency holding company’s accounts in the Midwest and West. He also served as vice president of multicultural sales & marketing at ABC Radio; as senior vice president & general manager at iHeartMedia; and as Group Marketing Director at Johnson & Johnson. Moore received his BS in Mathematics from Morehouse College; a BEE in Electrical Engineering from Georgia Institute of Technology and MBA in Marketing and Finance from The Wharton School.
About Hybrid Theory
Hybrid Theory is a global digital services partner to brands and agencies that harnesses proprietary data, technology and talent to power smarter, data-driven advertising across the full customer journey. The company ingests 25 billion data points every month across 5 million publishers around the world. www.hybridtheory.com
