- A new Out of Home execution of the ‘Class of Covid’ campaign marks the 20th anniversary of Clear Channel’s and The Prince’s Trust’s partnership
- The media owner has donated an estimated £20 million worth of Out of Home media space to the charity over the past 20 years
Clear Channel, one of the UK’s leading Out of Home media and infrastructure companies, joined forces with The Prince’s Trust, a national charity supporting young people, to launch a new Out of Home campaign, celebrating the 20th anniversary of their partnership.
The artworks were creatively conceived and executed by The&Partnership as part of the wider ‘Class of Covid’ campaign that the charity first launched in October 2022 and has been highly commended at the Outdoor Media Awards earlier this year. ‘Class of Covid’ has become the cornerstone of The Prince’s Trust in explaining why young people need our support right now.
To mark the 20th anniversary, the new creatives highlight the contextual relevance of the partnership as the campaign will be running across Clear Channel’s digital Out of Home (DOOH) sites, including bus shelters and roadside billboards, until the end of this year.
Richard Bon, Managing Director at Clear Channel UK, said: “The Prince’s Trust has been Clear Channel’s longest standing charity partner and I’m so proud of what we have achieved over the past 20 years. Having been involved in the partnership since the very beginning, this is a very special milestone for me personally and the whole business.”
“Using Out of Home as platform for good, our support has gone beyond donating media space at scale, with many of our colleagues getting involved hands-on over the years as well. The latest Out of Home campaign is just one of the many ways that we will continue to play our part in supporting the charity’s vital work with young people,” he added.
Lou Duffy, Head of Brand and Marketing Partnerships at The Prince’s Trust said “Over the past 20 years, our powerful partnership enabled us to raise awareness and inspire support to help transform young lives.
“We’re excited to launch our latest Out of Home campaign to mark two decades of impactful collaboration and are immensely grateful for Clear Channel’s continued support to help empower young people to reach their potential.”
Clear Channel has been supporting The Prince’s Trust with pro bono media space since 2004, estimated to be worth £20 million over the 20 years. Clear Channel became the charity’s Silver Patron in 2013, with employees taking part in fundraising activities such as the Palace to Palace bike ride or participating in the charity’s employability scheme ‘World of Work’.
In 2019, Clear Channel partnered with The Prince’s Trust to launch a new initiative, displaying artworks by emerging artists working with the charity. A selection of artworks has been showcased across Clear Channel’s DOOH screens to help kickstart the careers of the next generation of entrepreneurs.
Clear Channel has been supporting the overall ‘Class of Covid’ campaign since 2022. The campaign asks the public to recognise the ‘Class of Covid’ – a generation of young people whose confidence, education and opportunities were stolen by COVID-19 and its resultant lockdown. It celebrates young people’s resilience and resourcefulness and encourages the public to support The Prince’s Trust in building the confidence and skills they need for work, education and training.
The Prince’s Trust helps tens of thousands of young people each year to build the confidence and skills they need to realise their potential. Three in four young people on Prince’s Trust programmes move into work, education or training. Click here to find out more about supporting The Prince’s Trust.
About Clear Channel UK
Clear Channel UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people in 14 locations.
Our mission is To Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven innovations and infrastructure. Our purpose is to provide both A Platform for Brands & A Platform for Good, delivering on advertisers’ media objectives whilst having a positive impact on the world around us.
Find out more on ClearChannel.co.uk and follow us @ClearChannelUK.
About The Prince’s Trust
The Prince’s Trust believes that every young person should have the chance to succeed, no matter what their background or the challenges they are facing. We help those from disadvantaged communities and those facing the greatest adversity by supporting them to build the confidence and skills to live, learn and earn.
The courses offered by The Trust help young people aged 11-30 to develop essential life skills, get ready for work and access job opportunities. We support them to find work because having a job or running a business can lead to a more stable, fulfilling life.
Since The Trust was founded by HM The King in 1976, when he was HRH The Prince of Wales, we have helped more than a million young people across the UK. Three in four of those we supported over the last five years have moved into work, education or training.
As we look to the future, we are pleased to have announced our intention to change our name to The King’s Trust, reflecting our Founder’s continued dedication to our work. We remain committed to enabling even more young people to create a better future for themselves and, by helping them today, know the benefits will be felt for years to come – not just for those we support, but for their communities and the wider economy.
