Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.
Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised experience for customers, allowing them to find the brands they want and discover new products.
This next step in Ocado’s retail media journey comes as ad spend for the retail media industry is expected to pass £3.2 billion in the UK this year, and is set to almost double by 2027*.
Ocado Retail has extensive first-party customer data, enabling brands to target customers at scale based on purchase history and reach a verified audience for advertisers.
Ocado Ads comprises the following elements:
Full Funnel Retail Media: Onsite and Offsite, Social Media and Connected TV advertising
Ocado Ads Manager: All the tools and features required for managing effective retail media campaigns, powered in partnership with Zitcha
Ocado Insights & Measurement: Robust insights, analytics, and measurement powered by Beet, Ocado’s self-serve insights platform, with a metrics roadmap aligned to IAB standards for industry-leading accuracy.
Ocado Audiences: Advertisers can target the UK’s fastest-growing grocer’s audiences with new ways to build audiences, and use for targeting offsite
Ocado Innovation: Advertisers can leverage the Ocado NPD Lab for the fastest NPD in the UK and use A/B testing to optimise creative performance
Ocado Ads offers more than current retail media solutions available to brands and agencies, aiming to be the home of test and learn for grocery advertising across digital retail media in the UK. The launch includes propositions that help advertisers to tap into new ways to test and learn their NPD, and target with new offsite audience extensions.
