New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging Campaigns
Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping advertisers meet the increasing challenges of signal loss, consumer privacy and regulatory pressures – while also helping clients create impactful, consumer-centric campaigns.
The revamped commercial team will align agency partnerships, brand relationships and sales support seamlessly with Nano’s Intent Graph signal intelligence, Intent Persona audience targeting and Vertical Insights solutions under one roof.
“We’re delighted to be building the commercial organisational structure, creating a strong unit to deliver our ambitious goals, against a growing background of signal loss affecting the entire industry,” commented Niall Moody, CRO, Nano. “We are confident this new setup will ensure our clients’ needs are met and that they can deliver smart, successful and privacy-respecting campaigns.”
As part of this new structure, several leadership changes have been announced:
Mayling Barr will move to Agency Sales Director, leading and ensuring best practice across the team to manage agency partnerships, drive strategic development, revenue growth and continue to grow Nano’s reputation in the market.
Ryan Lee will take on the role of Trading Director with a keen focus on delivering growth from key agency partners, while also looking at new opportunities to develop commercial deals. As part of his role, he will take the lead on managing Nano’s agency marketplace partnerships.
Hailey Brewer remains in her role as Client Sales Director, where she will continue to grow relationships with brands and their in-house teams, helping them navigate the changing landscape and deliver against their marketing objectives.
Micheala Rairata will become Client Growth Director, building on the great work of Nano’s award-winning client success team by delivering strategic account growth among key clients, while also supporting and driving new opportunities with prospective clients. In her new role, the Insights team will report into Micheala, highlighting the unique benefits of Nano’s Intent Persona and Vertical Insights tools for client campaigns.
These organisational changes come at a crucial time, as the industry continues to grapple with addressing greater consumer and regulatory privacy demands, plus facing the growing, irreversible trend of signal loss.
About Nano Interactive
Nano Interactive is a global leader in helping brands discover, understand and target audiences without personal identifiers. Since its launch in 2014, Nano has successfully delivered over 2,000 campaigns for leading brands across mobile, video, and display.
In this age of signal loss, Nano beats conventional targeting, achieving greater accuracy over cookie-based solutions. Nano uses Machine Learning and advanced AI to understand historical campaign performance, user intent signals and the contextual environment at the exact moment of interest.
Through targeting user intent rather than user identity, Nano upholds the highest privacy standards and delivers measurable campaign success, future-proofing the world’s most successful brands.
