Kinetiq integrates DAIVID’s AI-powered creative performance metrics into its real-time TV intelligence platform to maximize impact for advertisers
Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands’ creative, to redefine how advertisers evaluate and optimise the performance of their TV ads at scale.
This first-of-its-kind global integration brings DAIVID’s advanced, AI-powered creative testing technology—measuring attention, emotional response, brand recall, and consumer intent—into Kinetiq’s real-time, multi-channel TV intelligence network.
By combining Kinetiq’s comprehensive TV ad tracking and audience insights with DAIVID’s deep creative performance metrics, advertisers, agencies, and media owners can now understand not just where and how their ads are seen but also why they drive engagement and action. The result is a powerful, unified solution that ensures ad investments deliver measurable, high-impact outcomes.
“For years, advertisers have had to rely on fragmented data to assess ad effectiveness,” said Kevin Kohn, CEO of Kinetiq. “This partnership changes that. By integrating creative quality with real-time ad tracking, we provide a complete view of TV advertising performance—helping brands maximize their media spend and optimize creative impact like never before.”
Unlike traditional ad testing, which evaluates a limited set of campaigns, this integration enables continuous, large-scale creative analysis across all TV advertising.
Built by combining facial coding, eye tracking and survey data with computer vision and computer listening APIs, DAIVID’s AI models let users know within seconds the emotional and business impact of their video or display ad without the need for audience panels.Brands can instantly identify top-performing ads, eliminate underperforming creative, and refine messaging based on data-driven insights, creating a more efficient and effective ad ecosystem.
“This partnership marks a new era in TV advertising measurement,” said Ian Forrester, CEO of DAIVID. “Better creative drives better results, and by connecting delivery metrics with creative impact, we’re empowering brands to make smarter, faster decisions—optimizing their creative effectiveness and maximizing their TV investments.”
About Kinetiq
Kinetiq is the first and only AI-powered platform that unifies global paid, earned, and owned media intelligence, transforming unstructured data into actionable insights. We empower clients to optimize investments, outpace competitors, and maximize the impact of their cross-channel media strategies, driving smarter decisions and measurable results across video, audio, and digital channels. For more information visit: kinetiq.tv.
About DAIVID
Global creative effectiveness platform DAIVID’s AI-powered solutions help marketers and content creators improve the effectiveness of their ad campaigns at scale. The global company’s advanced creative testing technology analyzes videos and images on a mass scale, predicting viewer emotions, attention levels, and potential impact on brand metrics. DAIVID’s data and insight streams can be used by marketers to measure, benchmark and optimize the performance of their content. The platform can also be integrated into third party ad platforms and marketing models to enhance data accuracy and improve campaign targeting and performance. Clients include Nike, Snapchat and EssenceMediacom. For more information visit daivid.co.
MEDIA CONTACTS:
Megan Saunders – Chief Marketing Officer, Kinetiq Email: msaunders@kinetiq.tv
David Waterhouse – PR Director, DAIVID Email: DW@daivid.co
