LOS ANGELES and NEW YORK – Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality websites.
Chris Pirrone, General Manager of Traffic Marketplace Display, explained, “Adometry shares our commitment to transparency, accountability and accuracy, both in terms of the advertising buy and the auditing process.” He added, “Advertisers should never be worried about the safety and integrity of their brand when they work with us. The IAB has made network verification and safety a priority. We have added Adometry to our brandSecureTM suite of safety solutions to proactively ensure our Network is an industry leader in quality assurance.”
“We’re pleased to add Traffic Marketplace to the expanding list of high-quality networks that are offering Adometry’s verification services,” said Jim Ewel, CEO of Adometry. “Together, we can offer the most complete solution in the industry for protecting and improving the effectiveness of online media purchases.”
Effective immediately, Traffic Marketplace is offering its advertisers Adometry’s IntegrityTM and VeracityTM services. Integrity verifies that advertisements are not placed next to inappropriate content, off white-list, or displayed outside of the U.S. Integrity also measures the percentage of ads placed “below the fold.” Veracity provides additional effectiveness metrics including reach, frequency, duration of time an ad is visible, effective cost, and conversion details by website, category and geography.
Utilizing Adometry, Traffic Marketplace reinforces accountability and transparency for advertisers, ultimately strengthening brand integrity and awareness.
For more information, log on to www.trafficmarketplace.com.
About Adometry
Adometry™ is the only solution for online display advertising that provides both ad verification and effectiveness metrics to advertisers and ad agencies. Using a patent pending process, Adometry provides information that not only ensures that placements are compliant with contract and insertion guidelines, but also provides actionable metrics that allow advertisers to make smarter online ad spending decisions.
For more information, log on to www.adometry.com.
Traffic Marketplace
The premier B2A™ (Business-to-Audience) digital marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile, video and social media advertising by empowering advertisers and agencies to reach, target, and engage their ideal audience. With access to over 140mm unique monthly users, Traffic Marketplace reaches more than 71% of the U.S. Internet population. Through powerful esp targeting technology, Traffic Marketplace can intelligently identify and deliver virtually any target audience. By employing proprietary engagement solutions such as eyengage® rich media and livemarkets™ in-banner chat technology, Traffic Marketplace helps advertisers intrigue, inspire and engage their customers on every online channel. Traffic Marketplace is a company of Epic Media Group, the preeminent privately-held global digital marketing solutions company.
For more information, log on to www.trafficmarketplace.com.
