Proprietary Auto Shopper Data Drives First Ever Real-Time Precision Targeting for Automakers
IRVINE, Calif. & NEW YORK – Autobytel (Nasdaq: ABTL), a consumer facing network of automotive shopping websites and Aperture, a leading provider of online audience measurement, planning and performance verification solutions, announced a groundbreaking partnership and integrated toolset that will offer automotive brands and content publishers unique insights and applications for marketing campaigns. The integration of Autobytel’s unparalleled auto-intender market data with Aperture’s real-time, “privacy-centric” household-level online consumer analytics will give automakers and publishers the opportunity to better understand the intent and profile of prospective car and truck buyers throughout the purchase funnel.
Jim Helberg, EVP Product, Marketing & Analytics for Autobytel Inc., stated that this suite of tools will allow brands to translate actual consumer shopping and media behavior insights into real-time campaign optimization rather than relying upon traditionally self-reported, historical survey or cookie data. Helberg added, “We chose to integrate with Aperture to launch this offering because we believe the methodology at the core of the Aperture audience data platform is quickly becoming the industry standard for measuring individual and household demographics, psychographics and purchase behavior.”
“Until now, the majority of automotive brands have targeted automotive buying audiences based on limited information,” Scott Knoll, General Manager for Aperture emphasized. “Our new measurement solutions provide a competitive advantage by enabling brands to optimize campaigns based on discrete audience understandings that simply cannot be revealed by limited, inferred data. In a tougher than ever auto market, the ability for automakers to optimize campaigns and or place them in precisely the right area of a publisher’s website, will separate the winners from the losers. In developing these tools, we recognized Autobytel as the industry leader in automotive consumer intender purchase information requests. They were the obvious partner.”
About Aperture
Aperture, a Datran Media company, is an award-winning, unique audience data platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery, Audience Finder, Audience Reach and Audience ROI. The world’s largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.
About Autobytel Inc. (www.autobytel.com)
Autobytel Inc., an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Today, the company is continuing to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Autotropolis.com®, Autoweb.com®, AutoSite.com®, Car.comsm, CarSmart.com®, CarTV.com®, and MyRide.com® and its respected online partners, Autobytel continues its dedication to innovating the industry’s highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry’s most productive and cost-effective customer referral and marketing programs.
