David A. Yovanno Returns to Run Technology Business Segment and Drive Cross-Divisional Synergies
WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq: VCLK) announced the hiring of David A. Yovanno as the new general manager of Mediaplex, ValueClick’s technology division. Mr. Yovanno returns to ValueClick after holding senior management roles with the Company from 2000 to October 2008.
Mr. Yovanno will report directly to ValueClick’s chief executive officer, Jim Zarley, and will have overall responsibility for Mediaplex’s operations, as well as driving cross-selling opportunities between Mediaplex and the ValueClick Media division. Mr. Yovanno also will assist with the Company’s corporate development program.
“David’s industry and ValueClick experience makes him a natural choice to drive Mediaplex’s traction with our ValueClick Media advertiser and agency relationships,” said Jim Zarley, chief executive officer of ValueClick. “We’re very excited to welcome David back to the ValueClick family and we’re looking forward to working with him again and benefitting from his leadership skills.”
“There is tremendous opportunity in the market right now for ValueClick’s technology business,” said David A. Yovanno, general manager of Mediaplex. “From ad serving and cross-channel campaign analytics to new offerings in rich media, Mediaplex gives advertisers the tools and insights they need to get the most out of their advertising budgets, and I believe there is great opportunity to drive more business through ValueClick Media’s great relationships with major advertisers and agencies.”
David Yovanno was a key member of the ValueClick management team from 2000 to 2008, serving as chief operating officer of U.S. media and the general manager of ValueClick Media. From October 2008 to March 2011, Mr. Yovanno served as chief executive officer of Gigya, a leader in integrating online businesses with top social network platforms. Mr. Yovanno has served on the board of directors of the Interactive Advertising Bureau and holds both bachelors and masters degrees from The George Washington University, Washington, DC.
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and transparent revenue streams for publishers. ValueClick’s performance-based solutions allow its customers to reach their potential through multiple online marketing channels, including affiliate marketing, display advertising, ad serving and related technologies, and comparison shopping. ValueClick’s brands include Commission Junction, ValueClick Media, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. For more information, please visit www.valueclick.com.
