Digital Ad Campaigns Now Capable of Reaching Corporate Workers, Convention Attendees, University Students, and Hotel Guests; Mediasmith Campaigns Go Live
ad:tech London 2011
LONDON & MOUNTAIN VIEW, Calif. – Quova, a Neustar Service and a leading provider of high-quality Internet Protocol (IP) geolocation data, today announced the availability of its IP Audience Targeting Solutions (ATS), an advanced, highly scalable audience targeting system for online display advertising. ATS helps brand marketers more effectively implement online display advertising at an organizational level without the use of cookie-based tracking or targeting. Powered by Quova’s ‘User Type’ data, ATS provides a vehicle to reach a specific audience with a tailored message.
“Quova’s IP Audience Targeting Solutions has enabled Mediasmith to effectively reach the business community through small business and enterprise targeting,” said David L. Smith, CEO and Founder, Mediasmith. “Combining scale and accuracy, Quova is a valuable part of our targeting strategy.”
Quova’s IP intelligence and real-time network analytics enable brand marketers to select the type of organization they want to see their ads, whether it’s a university, convention center or place of business. Marketers can develop ad creative that is geared specifically to these segments and through ATS, deliver it in the most relevant context to the person viewing an ad.
“Different than de facto advertising practices, ATS allows marketers to target audiences based on where they log onto the Internet. This means brand advertisers can reach consumers or enterprise customers with special offers at their place of work, play, study, or travel,” said Miten Sampat, Vice President, Product Strategy, Quova, a Neustar Service. “Agencies and marketers will be impressed with how this scales for campaigns.”
More about delivering ads based on IP addresses
Quova’s ATS utilizes a proprietary database of over 3.5 billion publicly available IP addresses to create a custom target set for each campaign. Quova manages the entire process from start to finish: determining custom IP placements, running targeted ad campaigns, ad optimization and reporting.
An IP address is a numerical label assigned to each device (e.g., computer, printer) participating on a computer network that uses the IP for communication. For more than 10 years, Quova has been a leading provider of IP data to the online advertising ecosystem to help businesses understand the location of their users. Quova supplies valuable IP intelligence to leading search engines, government agencies, fraud and security companies and many others in the online advertising ecosystem.
For more information about IP intelligence, Quova’s IP ATS for display advertising, pricing, and a free consultation, please contact a Quova sales representative at sales@quova.com.
ABOUT QUOVA
Quova provides high-quality IP intelligence data. This data allows companies, large and small, to use detailed demographic and network characteristics to prevent fraud in online commerce; regulate online content (DRM) to stay compliant; and marketers to localize content and analyze traffic. Quova is the only full-service IP geolocation provider with a team of analysts, customer technicians and developer advocates who add human IP to network IP to offer consultative services along with its data. Quova is a Neustar Service, based in Mountain View, California. http://www.quova.com/. Follow @quova on twitter.
