Industry’s 1st Self-Service Advertising Platform Exclusively Targeting Mobile Devices
LOS ANGELES – AdColony, a division of Jirbo, Inc., announced the launch of AdColony Express, the world’s first self-serve HD mobile video advertising platform exclusively for mobile devices like the iPhone, iPad and iPod touch. AdColony Express provides savvy marketers the easiest way yet to deploy high-quality TV advertising to an ever-growing network of mobile devices in just a few clicks.
With the explosive growth of mobile devices like the iPad 2, and the new iPhone 4S, marketers are increasingly looking to drive brand equity and purchase consideration across this broad-reaching audience. With AdColony Express, this has never been easier. After a one-click account sign up process, marketers can simply upload their video and creative assets, set their campaign budget, and submit their campaign for launch. Following AdColony campaign approval, the ads are instantly deployed across AdColony’s powerful mobile video ad network in full Instant-Play™ HD.
“With AdColony Express, we want to make deploying an ad campaign across our network as seamless as possible,” said Will Kassoy, CEO of Jirbo Inc., “We’re confident this provides an ideal solution for brands looking to reach this growing audience that’s increasingly spending more time on mobile devices. This is also an amazing way for app developers to drive discovery and engagement. What used to only be available to brands and agencies through a formal RFP process will now be right at the fingertips of anyone.”
The AdColony network reaches millions of mobile devices and generates industry-leading click-through rates for advertising campaigns averaging from 2.5% to 10%+ and was the first mobile network to charge advertisers just for completed video views. Videos played on the AdColony network have a 97% completion rate. Additionally, AdColony users tend to be high quality loyal users who return to the apps they’ve downloaded. In an internal study, users were 15 to 25 times more likely to engage with apps they downloaded after watching an AdColony video ad than users from other app promotional networks.
AdColony Express for Google’s Android platform is in private beta and will also be available soon.
Please visit www.AdColony.com for additional information.
About AdColony
AdColony™, a division of Jirbo, Inc., is the premium mobile video ad network that exclusively features Instant-Play™ technology to deliver HD mobile video ads instantly to consumers across the most popular and highly engaging apps in the world. Ad units include preroll/midroll/postroll Instant-Play video ads and, for the most popular social apps that often do not have banners or pre-roll, AdColony offers Videos for Virtual Currency ads which allow users to earn in-game virtual currency and goods by watching Instant-Play video ads. AdColony, Jirbo, Instant-Play, Videos-For-Virtual-Currency, and V4VC are trademarks of Jirbo, Inc. All rights reserved.
