LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising
SAN FRANCISCO – LiveRail for Advertisers Gives Agencies One Platform to Target, Deliver and Track Video Advertising
LiveRail, provider of the world’s largest real-time online video ad platform, today announced the launch of LiveRail For Advertisers, a new ad serving product that makes video campaigns easier to execute, more effective, and more measurable.
LiveRail For Advertisers (LFA) is a brand new platform designed from the ground up for online video and eliminates many of the complexities associated with traditional, legacy technology. LFA streamlines workflows with its video-native tools and interface, dramatically reducing the workload and time associated in trafficking, launching and managing large, multi-publisher video campaigns. Agencies can now leverage LiveRail technology for consistent campaign delivery at scale across their entire media plan; including major broadcasters, portals, ad networks and exchanges.
Advertisers and agencies can also take advantage of LiveRail’s native data integrations (with partners like Affine) to target their video ads to the appropriate audience, content or domain within the publishers they buy from. LFA’s “zero wasted impressions” technology enables agencies to control and pace their campaign’s delivery, reducing wasted spend and ensuring that publishers only deliver within the plan. For the first time, agencies can now dynamically analyze media environments for every impression request, ensuring brand safety and appropriateness of the content/media, and restricting delivery in real-time where needed.
LiveRail for Advertiser’s MRC-accredited reporting and analytics give video ad buyers insight into how their ads are performing through a multitude of filters, dimensions, and video-specific performance metrics. LFA empowers marketers with the data to truly understand the impact and ROI of their video ads, across all the placements, on all publishers, networks and platforms they buy from, helping demonstrate the value of media spend and inform future media purchasing decisions.
“Because we sit at the hub of the online video ad ecosystem, we understand the needs of all parties involved,” said Mark Trefgarne, LiveRail CEO. “Our full- and self-service options let advertisers and agencies select the level of support they need so they can leverage our video expertise. By combining the world’s best video ad technology with the consultative support of industry experts, we believe that LFA will become an indispensible tool for all agencies serious about video.”
LiveRail For Advertisers is a third-party ad server for video. Advertisers and agencies utilizing LFA must maintain their own direct media relationships, as LFA cannot be natively used to access or purchase inventory. For more information about LiveRail For Advertisers, visit http://www.liverail.com/LFAPR.php
About LiveRail
LiveRail is the core technology at the heart of the online video advertising ecosystem. LiveRail solutions enable and enhance the monetization of internet-distributed video and handle over 2 billion video ad impressions per month for many of the world’s largest media and advertising clients. Founded in 2007, LiveRail’s senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, California, with offices in New York, NY and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures.
