NEW YORK – Global marketing communications agency MPG has named Lori Hiltz Chief Executive Officer of the North American network. In addition, she will lead Havas Media North America as CEO. Previously, Lori headed the MPG Chicago office as EVP, Managing Director. In her new role, she will oversee all the offices of MPG and Havas Media in North America.
Lori, based in New York, will report to the Global CEO of MPG, Maria Luisa Francoli Plaza. Maria Luisa has served as interim CEO of MPG and Havas Media in North America, in addition to her global role, since 2010.
Lori is highly regarded in the industry and well known for her strategic vision, innovation and leadership. Her expertise in media, creative and integrated marketing platforms and her proven ability to organize and motivate cross-functional teams make her the ideal candidate to take the reins as CEO.
“Lori not only has a deep understanding of media and a proven track record for helping to grow clients’ businesses, she also truly cares about her employees and inspires them with her enthusiasm, sense of humor and commitment to making MPG the best place it can be,” said Maria Luisa. “I can’t think of a better person to lead our agency.”
“I am excited about this opportunity to work with more of the MPG and Havas Media teams,” said Lori. “And it is an exciting time to be here. We are growing and becoming recognized more and more for our innovation and creativity. We are a very smart, imaginative and dedicated group and I am continuously impressed by the work our people do. Client service is our top priority but I am equally committed to making Havas Media a place where people want to spend their time at work.”
“In Chicago, we’ve been working closely with our sister company, Euro RSCG, in strengthening and growing our combined client roster,” said Lori. “When you combine a great creative agency’s talents with a thought-leading media agency, the synergies propel you to win. We can deliver this integrated product across our US network.”
“Lori has been an amazing partner for our Chicago agency,” said Ron Bess, CEO of Euro RSCG NA. “She leads from the front with energy and passion for the business. And she shares her media insights to assist in the creative process from the first meeting to the last.”
Lori joined MPG from Omnicom’s PHD Detroit, where she managed all media duties and client service for the Chrysler Brands through one of the most turbulent chapters of that company’s history.
Lori was an active member of the Detroit Adcraft Club and was on their Board of Directors from 2004 to 2010. She has recently served as a panelist for the Radio Advertising Bureau and The Association of Magazine Media. In 2011, she won the Bill Harmon Award, a prestigious advertising award given by the Chicago Magazine Association.
MPG has been named Agency of the Year three years in a row by MediaPost.
About MPG
MPG anchors the world’s fastest growing global media network, Havas Media. MPG provides media planning & buying, strategic consulting, branded entertainment and interactive marketing services for a range of clients in every region of the world. With offices in over 100 countries, MPG consists of over 5,000 media professionals working across a broad variety of disciplines and categories.
