STAMFORD, Conn. – Total social media impressions generated by the Top 100 consumer brands in the month of August increased 21.6% from July to 12.9 billion, according to data released in the uberVU Leading Social Brand Report. According to uberVU data, global social media mentions split 42% US, 58% Rest-of-World and 55% male, 45% female. See more about the report at www.LeadingSocialBrands.com.
The report developed by PQ Media employs monthly uberVU real-time data to rank the Top 100 consumer brands within the Top 10 product categories by their social media impressions.
Top Five Consumer Product Categories Dominate with 11.1 Billion Impressions
Consumer Technology maintained product category leadership increasing 38.4% to 3.6 billion IMPs. Restaurants moved into 2nd place on a 26.5% gain to 2.9 billion IMPs, beating out Beverages which fell 14.4% to 2.1 billion IMPs. Retail and Personal Care Products saw significant double digit growth at 64.4% and 52.8% respectively, while Insurance registered a 172.4% gain off a small base.
| uberVU Social Media Brands Top 10 Product Categories |
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| Rank | August 2012 IMPs (Millions) |
July 2012 IMPs (Millions) |
% Change |
|||||
| 1 | Consumer Technology | 3,604.1 | 2,603.3 | 38.4% | ||||
| 2 | Restaurants | 2,863.5 | 2,264.1 | 26.5% | ||||
| 3 | Beverages | 2,104.1 | 2,457.4 | -14.4% | ||||
| 4 | Retail | 1,397.6 | 850.2 | 64.4% | ||||
| 5 | Automakers | 1,148.1 | 972.3 | 18.1% | ||||
| 6 | Personal Care Products | 689.6 | 451.3 | 52.8% | ||||
| 7 | Financial | 647.7 | 696.4 | -7.0% | ||||
| 8 | Household Products | 236.5 | 229.3 | 3.1% | ||||
| 9 | Insurance | 183.6 | 67.4 | 172.4% | ||||
| 10 | Pharmaceuticals | 30.9 | 22.7 | 36.1% | ||||
| TOTAL | 12,905.7 | 10,614.1 | 21.6% | |||||
| Note: Data based on full month period | ||||||||
Source: PQ Media, uberVU
Top Ten Brands Lead With 52.2 Percent of Social Media Impressions
Coke’s social media IMPs fell 14.1% to 1.3 billion, with a 49% category SOV, and retained its #1 position over 2nd place Apple, which increased 25.5% to 955 million IMPs, with a 25% category SOV. Amazon’s IMPs increased 66.6% to 943 million IMPs, with a 67% category SOV, to replace Google in 3rd place. Wendy’s broke into the Top 10 Brands at 6th place. Within specific product category rankings one of the biggest changes was in Insurance, where Progressive jumped from 7th place in July to 3rd place in August.
| uberVU Top 10 Social Media Brands |
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| Rank | Product Category |
August 2012 IMPs (Millions) |
July 2012 IMPs (Millions) |
% Change |
||||||
| 1 | Coke | Beverages | 1,272.0 | 1,479.7 | -14.1% | |||||
| 2 | Apple | Consumer Tech | 955.4 | 761.2 | 25.5% | |||||
| 3 | Amazon | Retail | 942.3 | 565.5 | 66.6% | |||||
| 4 | Consumer Tech | 898.9 | 606.8 | 48.1% | ||||||
| 5 | Samsung | Consumer Tech | 830.8 | 469.3 | 77.0% | |||||
| 6 | Wendy’s | Restaurants | 475.7 | 167.9 | 183.3% | |||||
| 7 | Starbucks | Restaurants | 375.9 | 382.2 | -1.7% | |||||
| 8 | Microsoft | Consumer Tech | 348.0 | 284.7 | 22.2% | |||||
| 9 | McDonald’s | Restaurants | 329.6 | 271.6 | 21.4% | |||||
| 10 | Burger King | Restaurants | 311.7 | 316.6 | -1.5% | |||||
| TOTAL | 6,740.3 | 5,305.5 | 27.0% | |||||||
| Note: Data based on full month period | ||||||||||
Source: PQ Media, uberVU
Outside the US, Consumer Tech and Beverages Lead in Social Media Conversations
In an age of global social media marketing, Consumer Technology and Beverages generated more than 60% of their social media mentions outside the US. Restaurants, Retail, Automakers and Personal Care Products followed closely, with Rest-of-World mentions each exceeding 50%. Global conversations split 55% male, 45% female. Male conversations led Consumer Tech, Automakers, Insurance and Pharmaceuticals, while female conversations led Personal Care and Household Products.
| Social Media Brand Product Categories | Gender Male |
Gender Female |
Region US |
Region RoW |
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| Consumer Technology | 70% | 30% | 38% | 62% | ||||
| Restaurants | 48% | 52% | 43% | 57% | ||||
| Beverages | 54% | 46% | 33% | 67% | ||||
| Retail | 52% | 48% | 47% | 53% | ||||
| Automakers | 73% | 27% | 45% | 55% | ||||
| Personal Care Products | 37% | 63% | 42% | 58% | ||||
| Financial | 55% | 45% | 64% | 36% | ||||
| Household Products | 40% | 60% | 51% | 49% | ||||
| Insurance | 70% | 30% | 81% | 16% | ||||
| Pharmaceuticals | 62% | 38% | 58% | 42% | ||||
| TOTAL | 55% | 45% | 42% | 58% | ||||
| Note: Data based on full month period |
Source: PQ Media, uberVU
About the uberVU Leading Social Brand Report™
The uberVU Leading Social Brand Report is the first social media audience measurement report
to provide executives and senior managers with objective high-level month-on-month performance and competitive intelligence data. Each report converts the month’s social media Big Data into standardized KPI rankings and social media development indexes for the Top 10 product categories, the Top 10 brands within each category and the Top 100 brands. Each report provides additional insights for each leading brand by share-of-voice (SOV), gender, sentiment and region of origin, US vs. Rest-of-World (RoW).
About uberVU
uberVU (www.ubervu.com), founded in 2009, is a leading social marketing platform and real-time social media audience measurement service provider. uberVU services cover all 4 social media marketing value pillars: Monitoring, Analytics & Reporting, Engagement, Workflow, and has the only integrated dashboard of audience characteristics that can be deployed throughout multiple departments, functions and geographies. Thousands of companies use uberVU to easily integrate social media throughout their business processes, from managing brand reputation and dealing with customer service, to measuring the impact of their social media marketing campaigns.
About PQ Media
PQ Media (www.pqmedia.com), is a leading emerging media research consultancy and developed the uberVU Leading Social Brand Report™ in collaboration with uberVU. PQ Media provides unbiased actionable strategic media intelligence through a variety of consulting services and syndicated research reports to leading media companies, financial institutions, management consultants, media agencies and brands. The firm’s reports and services have influenced client strategic plans, investment parameters and tactical approaches since 2003.
For more information, or to subscribe to the uberVU Leading Social Brand Report visit www.LeadingSocialBrands.com.
