Experienced Executive Selected to Further Build ADTECH’s Brand Across the U.S.
NEW YORK – ADTECH, an international provider of ad serving solutions and a division of the Advertising.com Group, has appointed Will Schmahl as the company’s new head of sales for ADTECH’s U.S. operations. In this role, Schmahl will take over the U.S. sales operations, lead the sales team and continue to build the brand within the publisher, agency and advertiser communities, driving sales across the country. Schmahl has been with ADTECH since 2007 and through the course of his tenure, has delivered outstanding results and demonstrated growth within a variety of different roles including sales development, revenue management and market share growth.
“As a seasoned digital marketing executive in sales management and customer service, William understands the ad server needs of the U.S. market,” said Erhard Neumann, CEO of ADTECH. “ADTECH continues to serve and be recognized in the indusry as a major player. William’s leadership positions the team and business to deliver optimal results for the industry and our clients.”
ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL’s digital advertising business. As a well-established ad server provider in Europe, the Middle East and Africa, the company expanded its business to the U.S. in mid-2007 and has been successful in attracting a blue chip client base. Combining industry leading technology and unparalleled service and support, it has evolved into a leading ad management and ad-serving platform for the entire online industry.
“I’m honored to have been selected as the Head of U.S. Sales and have the opportunity to lead one of the best sales teams in the industry,” said Schmahl. “I look forward to the challenge, calling upon my previous experience, to further expand our reach and influence in the U.S. As the industry continues to advance, it is important we continually offer our clients the best solutions and I’m ready to lead us there.”
Prior to joining ADTECH, Schmahl held sales positions in the display-advertising technology landscape. Schmahl has extensive knowledge and experience with ad networks and exchanges and online advertising pertaining to publishers and agencies.
About ADTECH
ADTECH is an international supplier of digital marketing solutions and is part of AOL Advertising.com Group. For more than 14 years, ADTECH has delivered digital marketing solutions around the globe. Its core product is the ad serving solution ADTECH IQ for display, video, mobile and rich media ads. It allows marketing specialists, agencies and advertisers to manage and evaluate these forms of advertising in one and the same booking environment. The adserver seamlessly integrates other applications, including sales management and business analytics. According to OVK Adserver Benchmark, ADTECH adservers lead the way in speed and availability. ADTECH also provides high-quality customer service and local know-how. For more information please visit: www.adtech.com
About AOL
AOL Inc. (NYSE: AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
