Ad Ops Daily Briefs: December 29 2008

– Hydra Bolsters In-House Creative Team with Addition of Johnny Talisman as Creative Director
Hydra, the largest and fastest growing affiliate advertising network distributing results-based campaigns through banners, social media, e-mail and search marketing today announced it has appointed industry veteran Johnny Talisman to the network’s newly formed position of Creative Director. In his new position, Talisman will head up Hydra’s in-house creative team and will be responsible for developing unique and important creative that will meet the network’s goal of delivering the highest possible conversions for their clients.
As the largest pure performance-based ad network, Hydra has set its primary focus on driving higher conversions to generate more revenue for its affiliated publishers, and more customers for its advertisers. As a result of that commitment, the network is investing in strengthening its creative department with industry veterans who can apply their direct experience to create higher-producing campaigns. Along with the appointment of Talisman, who previously worked for McCann-Erickson and Ogilvy & Mather and developed campaigns for Boeing, Cathay Pacific, AltaVista and Shell, Hydra has hired a Senior Designer who will start January 1st.