New Discovery Tools Raise the Bar for Leveraging Broadcast Media in Business Intelligence and Content Marketing
DOYLESTOWN, Pa. – iQ media, the media intelligence platform technology leader, announced the release of version 4.0 of its flagship cliQ product.
“With this release, our customers have an unprecedented ability to discover broadcast content and see how their marketing initiatives impact coverage”
With cliQ 4.0, iQ media continues to break industry barriers, giving companies new ways to leverage broadcast media. Centerpieces of the new version are Discovery Center and TimeShift, facilities that provide content, correlations, and insights that simply are not possible with the prior generation of media monitoring technology.
“CMOs need business intelligence, content marketers need great content, and both need to understand how long term media trends correlate – but you can’t deliver those things if you don’t have the data,” said Kye Strance, Senior Vice President of Products at iQ media. “iQ media is unique in the industry because we’ve been accumulating broadcast media for years, and continue to do so. With cliQ 4.0 we are providing new ways to research that vast trove of media and derive business intelligence and new ideas from it.”
cliQ 4.0’s Discovery Center enables users to visually assess media coverage patterns using a faceted search and trend overlay technique. PR and marketing professionals can do rapid ad hoc queries and compare coverage volumes for multiple brands or issues.
TimeShift enables users to search over 5 million hours of US broadcast media going back as far as 2010, and immediately play back content for research purposes.
Customers can integrate their own KPIs and overlay the media trend data in the same graph. For example, Google Analytics data can be uploaded so that website traffic volumes can be correlated to media coverage.
“With this release, our customers have an unprecedented ability to discover broadcast content and see how their marketing initiatives impact coverage,” said John Derham, CEO of iQ media. “We are proud to once again be the first to introduce new capabilities to the market that PR professionals and CMOs have been seeking.”
cliQ 4.0 is now being made available to iQ media customers.
About iQ media
iQ media is leading the most important technology transformation in the history of broadcast TV, online news, and social media monitoring. It is the transformation from traditional media monitoring services to Media Intelligence Platforms. iQ media’s cloud-based database, cliQ, empowers clients to move beyond media monitoring to proactively leverage media content to drive topline revenue and further their strategic communications goals. Learn more at www.iqmediacorp.com.
