New Platform to Service the United States’ 23 Million SMBs Across 20 Thousand Publishers
New York – Ebuzzing, the leading global platform for advertisers and agencies to broadcast online videos to over one billion users through a worldwide network of 20,000 publishers, today announced the launch of Ebuzzing Self Serve. This platform gives both media agencies and small and medium businesses (SMBs) the ability to easily share brand videos with millions of Internet users.
There are 23 million SMBs in the States alone, and according to a research report published by Borrell Associates more than 60 percent of those SMBs are planning to increase their budgets for online advertising next year—especially in social and video advertising. Ebuzzing Self Serve allows advertisers and SMBs to target bloggers, premium media sites and Facebook users, both locally and globally, on the web and mobile. The platform enables advertisers to target audiences using a wide range of metrics, including, location based on country, city or zipcode and verticals, with over eighteen different profiles to choose from such as ‘fashion & lifestyle’, ‘high income’, ‘influencers’ or ‘marketers’.
Ebuzzing Self Serve is the only video ad network to offer advanced transparency and security measures for agencies and advertisers, creating a safe environment for brands. It is an intuitive, efficient tool which provides state-of-the-art analytics. Ebuzzing advanced technology and unique expertise in information retrieval, data mining, analytics, video distribution and social media gives greater flexibility for video ad management. Additionally, the platform is compatible with YouTube videos, MP4 files and digital video ad serving template (VAST) IAB standards.
Ebuzzing Self Serve will give customers access to Ebuzzing’s innovative video ad player, which generates significantly higher engagement compared to standard pre-roll ads. The click to play, user-initiated model means that Ebuzzing guarantees advertisers engaged users who intentionally click to watch advertising video.
Pierre Chappaz, Ebuzzing CEO, said, “Since 2007 we have worked with the world’s most successful brands and agencies. Now, with Ebuzzing Self Serve, we believe all businesses, no matter how big or small, deserve the industry’s best video advertising platform.”
About Ebuzzing
Ebuzzing are the global experts in video advertising. Ebuzzing creates engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media.
To date, they have distributed thousands of campaigns for the world’s leading brands including Disney, Ford, Microsoft, Paramount, and Burger King.
Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has more than 200 employees with offices in New York, Miami, London and across France, Italy, Germany, Spain, Luxembourg, Morocco and Dubai. It’s R&D department employs 50 people, demonstrating the company’s commitment to innovation.
