CMO, Blaine Mathieu and Communications Director, Erick Mott to Address Audience on Leading Online Marketing Strategies
2009 Email Evolution Conference
Booth #204
EMERYVILLE, Calif. – Lyris, Inc., the online marketing expert, announced that executives Blaine Mathieu, CMO, and Erick Mott, communications director, will present at the 2009 Email Evolution Conference. Mathieu will join industry leaders from Kaiser Permanente and Convince & Convert to deliver a presentation titled “Search & Email: The Yin & Yang of Online Marketing,” and discuss how leading companies are optimizing the intersection of search and email.
WHEN: Wednesday, February 11, 2009 at 3:30 p.m. MT
WHERE: Westin Kierland, Scottsdale, AZ
Erick Mott will moderate a discussion on the case study, “Lessons Learned from a Cool, Cause-Marketing Initiative,” led in partnership with the Andre Agassi Charitable Foundation, which Lyris supports, and a volunteer-team of Email Experience Council members from many different organizations. He will also present how social media and online communities can help cause-marketing initiatives.
WHEN: Wednesday, February 11, 2009 at 10:15 a.m. MT
WHERE: Westin Kierland, Scottsdale, AZ
Lyris will be exhibiting in the Experience Hall at Booth #204. Conference attendees and those unable to join can connect with Lyris presenters and discuss related topics on Twitter, Facebook and LinkedIn.
Jointly organized by the DMA and The Email Experience Council, the 2009 Email Evolution Conference is organized by and for email marketers. For more information, visit: http://www.the-dma.org/conferences/emailevolution/index.shtml.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, www.lyrishq.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online and mobile marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and search engine marketing. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Johns Hopkins University, JupiterMedia and Nokia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
