Former DDB exec joins growing leadership team
NEW YORK – M&C Saatchi announced that Rich Pacheco has joined its growing NY office as Director of Finance and Operations. Pacheco officially started in mid October and reports to agency CEO Jeff Brooks.
“DDB was great and helped me develop some really important skills. But I was itching to be more entrepreneurial. The chance to purpose-build an agency for today, with some really experienced leaders, was too good to pass up.”
Most recently, Pacheco was Chief Credit Officer at DDB Worldwide, a position he held for two years. Prior, Pacheco spent over five years at the same agency as a Senior Financial Analyst. During his time there he worked on various initiatives to improve profitability globally, including project-managing DDB’s North American IT consolidation, the financial integration of Omnicom’s Indian acquisition, Mudra Group, and helping to architect Omnicom’s working capital program. Earlier in his career he worked for Interpublic’s FutureBrand.
In his new role he is responsible for the overall management of the agency’s financial health, as well as various aspects of company operations including client/vendor contract development, information technology management, real estate negotiations, corporate development, and human resource oversight.
Pacheco cited “the magnitude of the opportunity” when describing why he chose to leave a senior job at a large holding-company agency. He added: “DDB was great and helped me develop some really important skills. But I was itching to be more entrepreneurial. The chance to purpose-build an agency for today, with some really experienced leaders, was too good to pass up.”
Jeff Brooks, NY CEO, commented: “I met a large number of candidates for this role, given how critical it is to the success of our operation. Rich had everything I was looking for, which says a lot given the breadth of the job responsibility as well as the cultural fit we were seeking.”
The M&C Saatchi Group in New York, whose mantra is “Brutal Simplicity of Thought”, includes more than 50 people across Advertising, Public Relations and Mobile divisions. Clients of the New York Group include GE, Reckitt Benckiser, Zynga, KIND Healthy Snacks, NBC Universal, Reebok, Ugg, Etihad Airlines, Pernod Ricard, BASF, The United States Olympic Committee, the ASPCA, NYC Pride and the United Nations, among others.
About M&C Saatchi Worldwide
M&C Saatchi Worldwide is a global network of 25 offices with over 1,850 employees. Capabilities range from Advertising and Brand Consultancy to Sports & Entertainment marketing to Digital and Social Media. M&C Saatchi Worldwide is different from the standard agency group model as it has always focused on organic growth. The network footprint has been expanded with start-ups in key territories as well as extending into other communication businesses; predominantly organically though occasionally by acquisition. It is a closely-knitted, highly talented network covering off the key markets worldwide, all of whom are committed to integration and excellence.
