LOS ANGELES – Premium mobile advertising start-up PaeDae announced that it has partnered with Intel’s appMobi in a move that will allow Intel’s network of over 150,000 developers to easily integrate with PaeDae’s advertising platform. This partnership will elevate PaeDae’s network to over 150 times the size of competing mobile ad engagement networks, when measured in terms of connected developers, and thereby significantly enhance its reach.
“Intel has embraced innovation in mobile by acquiring appMobi’s incredible set of cross-platform developer tools. We hope to supplement their already substantial core offering by enabling developers to seamlessly incorporate our user-centric ad platform into their apps”
To date, PaeDae has raised over $12 million to expand its unique user-centric advertising platform, which includes mobile video, rich media and app discovery. These resources are now easily accessible to appMobi’s roster of top-tier developers.
appMobi’s developer tools, which were acquired by Intel earlier this year, allow developers to build cross platform apps, using HTML5 and JavaScript.
This collaboration embeds PaeDae’s advertising technology directly into appMobi’s set of tools, and empowers developers within the Intel network to incorporate premium advertising with ease. Advertisers will reap the benefits of Intel’s preeminent app network and its associated user base.
“Intel has embraced innovation in mobile by acquiring appMobi’s incredible set of cross-platform developer tools. We hope to supplement their already substantial core offering by enabling developers to seamlessly incorporate our user-centric ad platform into their apps,” said PaeDae CEO Rob Emrich. “This is not only a huge leap for our respective companies, but also a significant stride towards bridging the gap between premium brand advertisers and app developers in the mobile space.”
appMobi CEO Matthew Drake commented: “Working with PaeDae has provided our developers with yet another tool to simplify the process of building, maintaining, and now monetizing successful mobile apps. This is the first step toward merging the app development and monetization processes into a single fluid operation.”
To learn more or get started with appMobi’s suite of tools, visit www.appMobi.com. For additional information about PaeDae’s mobile engagement ad platform, or to contact PaeDae’s sales or developer relations team, please email press@paedae.com.
About PaeDae:
PaeDae is a premium, mobile engagement ad network and monetization platform. Based in Santa Monica, California with satellite offices in New York and San Francisco; PaeDae has to date raised more than $12M in funding to expand its unique user-centric advertising platform, which includes mobile video, rich media, and app discovery. For more information, visit www.PaeDae.com.
