LONDON, UNITED KINGDOM – Condé Nast Britain will work with programmatic advertising experts, RadiumOne, to extend the reach of its titles’ and sponsorships across programmatic exchanges.
This approach will enable the publisher to provide its brand partners with access to its audiences everywhere, in turn enhancing its client sponsorship proposition.
Jamie Jouning, Publishing Director of Glamour and previously Director of Condé Nast Digital said: “The ‘Programmatic Native’ approach to content sponsorship allows greater understanding as to how users engage with content as well as harnessing this data. This will provide Condé Nast’s clients with an innovative opportunity to build relationships with users by delivering content at scale in real time – increasing engagement and awareness.”
Abeed Janmohamed, Commercial Director Europe, RadiumOne added: “The onset of technology and data has meant publishers need to diversify business models beyond the four walls of their platforms. In exploiting the RadiumOne platform, Condé Nast has developed a product which allows it to do just that.
“It is vital to ensure the content produced reaches the audience when they want it, on the device of their choice and in real-time. In using our tools publishers can understand the needs of their connected audience and deliver engaging content, thus expanding their customer base.”
About RadiumOne:
RadiumOne are programmatic advertising experts. We build software that automates media buying, making big data actionable for digital marketers.
RadiumOne uses programmatic advertising to connect brands to their next customers by incorporating valuable first-party data about behaviours, actions and interests demonstrated by consumers across web and mobile touch points.
Using insights and data intelligence, RadiumOne helps marketers activate customer engagement in real-time with relevant and personalized offers, messages, content and ads across devices, locations and screens.
We understand connected audiences everywhere and we achieve this at great scale starting with our own 1st party data asset; 25 billion actionable consumer insights each day, 60million real-time consumer engagements and 100,000 new customers acquired for our partners daily.
Founded by online advertising pioneer Gurbaksh Chahal and based in San Francisco, RadiumOne has 11 offices in seven countries – the US, Canada, UK, France, Denmark, the Netherlands and Australia
To learn more about RadiumOne, please visit http://www.radiumone.com.
About Condé Nast Britain
Condé Nast Britain is part of Condé Nast International, and publishes 12 magazines and websites together with numerous apps. Condé Nast Britain’s most recent launches include GQ Style, Wired and Love, and also the Condé Nast College of Fashion & Design in London, which opened in 2013 with Vogue 10-week, year-long and summer courses available. Condé Nast International (CNI), a division of Advance Publications, sets the benchmark for multimedia publishing excellence. CNI currently operates in 27 markets, publishing 126 magazines, close to 100 websites and over 200 tablet and Smartphone apps, under such respected brands as Vogue, GQ, Glamour, Wired, Condé Nast Traveller, AD and Vanity Fair. Recent launches include Vanity Fair in France, Condé Nast Traveler in China and the Middle East, Vogue in Thailand, Ukraine and The Netherlands, GQ in Turkey, Glamour in Brazil, AD in India and Allure in Russia. CNI continues to expand beyond its traditional publishing domain, through activities which include: global events such as Vogue Fashion’s Night Out, GQ Men of the Year and Glamour Women of the Year; Wired events and consultancy services; The Vogue Wedding Show; and CNI Restaurants
