LONDON – Wunderman announces the launch of Cognifide@Wunderman, an agency offering that provides significant advancements in how global brands can deliver localized, personalized and relevant content immediately, anywhere in the world. By combining Cognifide’s technology expertise and Wunderman’s IMPACT solutions, Cognifide@Wunderman delivers the efficiencies of centralized technology platforms together with the benefits of local personalized content.
“For CMOs brand equity is paramount, and that means consistent and relevant web and mobile experiences globally. They also appreciate the differences in consumer behaviours around the world. Simultaneously, CIOs look for efficiencies; operating multiple platforms dilutes the value of data and the efficiency of which it can be applied”
Integrating a system that can deliver ‘glocal’ experiences in real time that are optimised for mobile devices, demands extensive experience in understanding global marketing channels, software and access to data. Cognifide@Wunderman combines Cognifide’s content management consulting, software integration experience and technology accelerator with Wunderman’s IMPACT 360, advanced delivery systems, global presence, and tools and processes.
“For CMOs brand equity is paramount, and that means consistent and relevant web and mobile experiences globally. They also appreciate the differences in consumer behaviours around the world. Simultaneously, CIOs look for efficiencies; operating multiple platforms dilutes the value of data and the efficiency of which it can be applied,” said Gurval Caer, vice chairman and chief marketing officer, Wunderman. “Cognifide@Wunderman will minimize the operational costs—both time and money—while maximizing impact and relevance locally, anywhere in the world.”
Cognifide technology accelerators including Zen Garden and Zengage sync up with Wunderman’s global data sources and local resources to provide Cognifide@Wunderman clients with a customizable approach to marketing that will drive up efficiencies, decrease waste and increase ROI. Cognifide@Wunderman will also incorporate Zen Garden into Wunderman’s IMPACT 360 solution, launched recently with Adobe. Called Impact Experience, the solution combines best-in-class technologies from Adobe, Cognifide and Wunderman to deliver personalized, glocal content platforms.
“Combining Wunderman’s vast arsenal of international tools, data and network means that Cognifide@Wunderman clients can deliver locally relevant experiences at unprecedented scale,” said Miro Walker, chief executive officer, Cognifide.
Acquired by Wunderman/WPP in March of 2014, Cognifide is a leading Adobe Solution Partner that serves global clients such as Shell, GSK and Royal Bank of Scotland (RBS) with fast time-to-market strategies and technology solutions. In May of that same year, Cognifide received from Adobe the Outstanding Contribution Award for Northern Europe in recognition for its contribution to the Adobe Marketing Cloud business and client success. Wunderman’s network of 170+ offices spanning 60 countries have over 50 years of delivering brand experiences for brands such as Microsoft, Nokia and Ford, and is poised to support Cognifide@Wunderman clients.
About Wunderman
Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses. We blend creative, data and technology to connect customers to moments that truly matter, ranging from big iconic moments to deeply personal moments that recognize individuality. Founded by Lester Wunderman in 1958, the agency now has 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Novartis, Pfizer, Telefónica, Shell, United Health Group and leading local brands are among our clients. Wunderman is part of WPP (NASDAQ:WPPGY) and Young & Rubicam Group. Learn more at @wunderman and www.wunderman.com.
