San Francisco – iSocket, the leader in automation for guaranteed media buying and selling, today announced that former AppNexus executive Karl Bunch has joined the company in the newly-created position of Chief Technology Officer responsible for overseeing the company’s product vision.
Mr. Bunch comes to iSocket from AppNexus (New York) where he served as VP of Product Management since January where he operated the business globally across numerous different regional markets. Before that, Mr. Bunch was President of The Rubidium Group, LLC a business consulting services company for almost 14 years. Earlier in his career he was Chief Solutions Officer at CPX Interactive, and SVP of Strategic Technology at Warner Music Group.
“We couldn’t be happier to have Karl join the iSocket team,” says Richard Jalichandra, CEO, iSocket. “iSocket’s mission is to build the best media automation in the business, and we do that by investing heavily in our products. Karl’s tech background, his start-up experience, and his product vision make him the perfect addition to our team.”
“As digital matures, automating the transactions that drive real value for both the buyer and the seller will be crucial,” says Mr. Bunch. “There’s this misconception that mastering automation will be simple, but in reality it’s a major challenge. iSocket has a significant head start here. I would compare them to SalesForce in its early days. I’m excited to help iSocket continue to lead the market and push the entire industry forward.”
Earlier this year, iSocket announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast. iSocket also recently announced partnerships with MediaMath and Kantar Media’s SRDS.com.
iSocket (www.iSocket.com) is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.
