SAN FRANCISCO – Apsalar (http://www.apsalar.com), the leading enterprise mobile attribution & intelligence platform, announced that it has added tracking & attribution capabilities for Twitter Mobile App Promotion campaigns. Apsalar clients will now be able to measure the performance of Twitter campaigns in driving app installs and key in-app user behaviors such as retention, engagement, and revenue.
“At Apsalar, our focus has always been to help advertisers understand and optimize their marketing spend across a multitude of channels. We’re excited to partner with Twitter, enabling mutual clients to leverage our best-in-class measurement solutions.”
Apsalar’s mobile measurement & intelligence platform currently manages over 1.75 billion device profiles across 25,000+ apps. Leading brands including NaturalMotion, 7-Eleven, LivingSocial, and 1-800-Flowers.com leverage Apsalar’s technology for their mobile measurement and audience management.
“Twitter has unique insight into the interests and behaviors of their user base. Our clients have found success being able to target the right audience at the right time with Twitter Mobile App Promotion,” said Michael Oiknine, CEO of Apsalar. “At Apsalar, our focus has always been to help advertisers understand and optimize their marketing spend across a multitude of channels. We’re excited to partner with Twitter, enabling mutual clients to leverage our best-in-class measurement solutions.”
About Apsalar
Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to understand the effectiveness of mobile marketing efforts and user lifetime value. With Apsalar, app marketers unify cross-platform data to enrich mobile user profiles, analyze their most valuable mobile audiences and segment for retargeting or monetization. Apsalar has raised $17M from top-tier venture capital firms including DCM, Thomvest Ventures, Battery Ventures, and DN Capital.
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