Survey results validate that the Big Game in February 2015 will drive multi-screen video activity
REDWOOD CITY, CA – One of the most powerful opportunities for leading brand advertisers to reach consumers with their latest advertisements, is nearing.
Today, YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, unveils its latest survey results about consumers’ viewing patterns for the Big Game in February 2015, to help brand advertisers plan strategic ad campaigns. With 75% of consumers agreeing that multiple video devices means less chance of missing anything, the results confirm the dominance of multi-device viewing and the benefit for brand advertisers planning video ad campaigns across multi-screens.
In November 2014, YuMe polled more than 500 consumers across the U.S. to examine their viewing patterns for next year’s Big Game via TV, digital devices, and/or multiple devices. The survey produced some intriguing results. Consumers are still fairly traditional in their Big Game viewing habits, with 87% likely to watch the game live on cable/broadcast TV. However, 37% are likely to stream the game on an internet-connected device (computer, tablet, smartphone or Smart TV), and a striking 58% are likely to chat/video in real-time with friends during the game via smartphone.
Additional Key Study Findings for Brand Advertisers:
- 79% watch the Big Game ads because it is part of the experience/tradition
- When asked their all-time favorite Big Game ad, 28% chose the Budweiser Clydesdale 9/11 Tribute
- 6 in 10 agree ads during the game are an important source of information about new products
- 40% are likely to look up a product advertised during the game on their smartphone
- 69% agree a benefit of using multiple devices during the Big Game allows them to keep up-to-date on the game and player stats
- 61% are likely to download a game-related app on their smartphone
Key Takeaways for Brand Advertisers:
- During the game, attention isn’t just on the TV – consumers are engaging across multiple devices; therefore, advertisers should deploy multi-screen marketing strategies.
- Viewers are looking forward to ads during game time; therefore, advertisers should take advantage of this level of receptivity and anticipation.
- Device use proliferation means even those advertisers not on the Big Game roster can take advantage of this advertising opportunity surrounding the game, particularly on smartphones.
“In 2015, we will see an uptick in mobile and multiple device usage to watch and receive the latest Big Game updates,” says Paul Neto, Director of Research, YuMe. “Although the primary viewing device for the Big Game is still cable/broadcast TV, consumers do enjoy interacting with their friends and social networks on mobile devices, so advertisers should prepare ad campaign strategies accordingly to reach their target audience.”
View the infographic at http://www.yume.com/BigGame, and read the full report at: YuMeResearch.com.
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.
